HR Professional - April/May 2008 - (Page 47)

means. A lot of the discussion around online merchants and big brand marketers in the next few years is going to be about drawing the line between what is an implicit endorsement and what is just a vague association. It’s all reputation management and consumers will have to become their own brand managers. HRP: Does the law need to change to make social media a safe place for both users and employers? CM: We do have laws about how business is supposed to ask for private information, use it and protect it. But it looks like the initial agreement between users and companies is going to have to change. Companies are going to have to stop expecting an overarching permission or license for speciﬁc personal information and use it how they’d like. People are realizing that the information they exchange with a company is being sold and resold. There really hasn’t been a debate about how you establish a mechanism where people can choose how their information is collected and applied. HRP: What kinds of opportunities does social media hold for businesses? CM: These tools give employees the opportunity to make professional connections that weren’t previously possible, touch base with people who are the leading-edge thinkers in their particular professional area and also build professional links with those people on a daily basis. My professional network, as an example, has expanded by thousands of miles in the last years. For more information on privacy and electronic media, visit www.privcom.gc.ca. w w w.H RThought L eader. c om 369263_Education.indd 1 2/15/08 8:34:54 AM 305400_First.indd 1 10/20/06 12:22:14 PM Corporate Relocation / Real Estate Services I am a well respected Real Estate Agent who can represent you and your employees in buying, selling and leasing residential real estate in the Toronto area. My previous HR experience managing corporate relocation programs combined with my current responsibilities managing my successful real estate business, makes me your ideal point of contact. Let me and my Relocation Team assist you in creating a smooth transition. Lynette Cairns Sales Representative 416.236.1871 l.cairns@royallepage.ca www.lynettecairns.com 367508_Royal.indd 1 2/21/08 10:25:21 PM A p r i l / M a y 2 0 0 8 47 http://www.esao.on.ca http://www.fadv.ca http://www.lynettecairns.com http://www.privcom.gc.ca http://www.HRThoughtLeader.com

Table of Contents Feed for the Digital Edition of HR Professional - April/May 2008

HR Professional - April/May 2008 Contents Editor's Letter Contributors Leadership Matters By the Numbers On the Web Careers World Watch Accounting Health & Safety Foreign Professionals Management Office Life Legal Compensation Web 2.0 @ Work Talent Management Systems On Message Strategy HR 101 Interview With Colin Mackay Off the Shelf The Last Word

HR Professional - April/May 2008

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