HR Professional - December 2007/January 2008 - (Page 10) CONTRIBUTORS THIS ISSUE DECEMBER 2007/JANUARY 2008 KIM PETERS Our cover story on page 24 tackles the nuts and bolts of employer branding. Who better to break it down for us than Kim Peters, vice-president of online classifieds at CanWest MediaWorks and working.com, Canada’s national job search network. PATRICIA MCQUILLAN Patricia writes about internal branding strategy in “Walking the Talk: Internal Branding” on page 39. Patricia founded brand consultancy Brand Matters in 2000 following 12 years in brand management at RBC, TD Waterhouse and Kraft General Foods. BRETT MINCHINGTON In “Building Brand Equity” on page 32, Australian writer and employer brand specialist Brett Minchington talks about the importance of auditing your employer brand to determine the key drivers of why people enjoy—or dislike—working for you. RYAN ESTIS Ryan Estis discusses salesmanship in recruiting in our debut HR 101 column on page 42. Estis is chief talent strategist of NAS Recruitment Communications and senior associate of the Employer Brand Institute, as well as an author and featured keynote speaker on best practices in talent management. HR P R OF E S S I ON A L 10 D e c e m b e r 2 0 0 7 / J a n u a r y 2 0 0 8
Table of Contents Feed for the Digital Edition of HR Professional - December 2007/January 2008 HR Professional - December 2007/January 2008 Contents Editor's Letter Contributors Leadership Matters Website Did You Know By the Numbers Technology Study News: Ontario Regulatory Enforcement Compensation News: Postponing Retirement Legal Compensation On Message Public Image Ltd. Building Brand Equity Research Strategy HR 101 Interview with Marshall Goldsmith Off the Shelf The Last Word HR Professional - December 2007/January 2008 HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page Cover1) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page Cover2) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page 3) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page 4) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page 5) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page 6) HR Professional - December 2007/January 2008 - Contents (Page 7) HR Professional - December 2007/January 2008 - Editor's Letter (Page 8) HR Professional - December 2007/January 2008 - Editor's Letter (Page 9) HR Professional - December 2007/January 2008 - Contributors (Page 10) HR Professional - December 2007/January 2008 - Contributors (Page 11) HR Professional - December 2007/January 2008 - Leadership Matters (Page 12) HR Professional - December 2007/January 2008 - Leadership Matters (Page 13) HR Professional - December 2007/January 2008 - By the Numbers (Page 14) HR Professional - December 2007/January 2008 - News: Ontario Regulatory Enforcement (Page 15) HR Professional - December 2007/January 2008 - News: Postponing Retirement (Page 16) HR Professional - December 2007/January 2008 - News: Postponing Retirement (Page 17) HR Professional - December 2007/January 2008 - News: Postponing Retirement (Page 18) HR Professional - December 2007/January 2008 - Legal (Page 19) HR Professional - December 2007/January 2008 - Compensation (Page 20) HR Professional - December 2007/January 2008 - Compensation (Page 21) HR Professional - December 2007/January 2008 - Compensation (Page 22) HR Professional - December 2007/January 2008 - On Message (Page 23) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 24) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 25) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 26) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 27) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 28) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 29) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 30) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 31) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 32) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 33) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 34) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 35) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 36) HR Professional - December 2007/January 2008 - Research (Page 37) HR Professional - December 2007/January 2008 - Research (Page 38) HR Professional - December 2007/January 2008 - Strategy (Page 39) HR Professional - December 2007/January 2008 - Strategy (Page 40) HR Professional - December 2007/January 2008 - Strategy (Page 41) HR Professional - December 2007/January 2008 - HR 101 (Page 42) HR Professional - December 2007/January 2008 - HR 101 (Page 43) HR Professional - December 2007/January 2008 - Interview with Marshall Goldsmith (Page 44) HR Professional - December 2007/January 2008 - Interview with Marshall Goldsmith (Page 45) HR Professional - December 2007/January 2008 - Interview with Marshall Goldsmith (Page 46) HR Professional - December 2007/January 2008 - Off the Shelf (Page 47) HR Professional - December 2007/January 2008 - Off the Shelf (Page 48) HR Professional - December 2007/January 2008 - Off the Shelf (Page 49) HR Professional - December 2007/January 2008 - Off the Shelf (Page 50) HR Professional - December 2007/January 2008 - Off the Shelf (Page 51) HR Professional - December 2007/January 2008 - Off the Shelf (Page 52) HR Professional - December 2007/January 2008 - Off the Shelf (Page 53) HR Professional - December 2007/January 2008 - The Last Word (Page 54) HR Professional - December 2007/January 2008 - The Last Word (Page Cover3) HR Professional - December 2007/January 2008 - The Last Word (Page Cover4)
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