HR Professional - December 2007/January 2008 - (Page 28) COVER STORY SCOTIABANK’S APPLAUSE PROGRAM 329746_FITT.indd 1 6/1/07 Today’s resource for actions that reflect the bank’s core values of respect, insight, commitment and integrity. Employees win reward points from co-workers and managers that can be exchanged for rewards through an online catalogue. ScotiaGold Visa loyalty points and gift certificates are only two examples of the rewards available through the program. Applause also includes online games that act as training tools, rewarding employees for relevant skills and knowledge of market08:59:20 PM ing campaigns and strategies. The program was hugely successful, with peer recognitions growing by 477 per cent from 2001 levels and game participation reaching 77 per cent of employees. Stay competitive in hiring and retention with your FREE 2008 Salary Guide. 1.800.803.8367 accountemps.com © 2007 Robert Half. 0807-2006 Targeting employee segments From an external perspective, m a rket i ng a n org a n i z at ion’s employ ment bra nd effe ctively means learning to look at the labour pool the way marketers look at consumers—as distinct s eg ment s of p e ople g r oup e d according to their behaviours and needs. Employers need to understand the different segments that make up the labour pool, from recent graduates to professionals contemplating retirement, and target their efforts to the segments that best fit the job and the organization. McDonald’s Canada is a good example of a company that sought to understand the behaviours and needs of its target employ9/13/07 7:48:21 PM Dec 1 347814_Robert.indde m b e r 28 2007/January 2008 HR P R OF E S S I ON A L
Table of Contents Feed for the Digital Edition of HR Professional - December 2007/January 2008 HR Professional - December 2007/January 2008 Contents Editor's Letter Contributors Leadership Matters Website Did You Know By the Numbers Technology Study News: Ontario Regulatory Enforcement Compensation News: Postponing Retirement Legal Compensation On Message Public Image Ltd. Building Brand Equity Research Strategy HR 101 Interview with Marshall Goldsmith Off the Shelf The Last Word HR Professional - December 2007/January 2008 HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page Cover1) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page Cover2) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page 3) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page 4) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page 5) HR Professional - December 2007/January 2008 - HR Professional - December 2007/January 2008 (Page 6) HR Professional - December 2007/January 2008 - Contents (Page 7) HR Professional - December 2007/January 2008 - Editor's Letter (Page 8) HR Professional - December 2007/January 2008 - Editor's Letter (Page 9) HR Professional - December 2007/January 2008 - Contributors (Page 10) HR Professional - December 2007/January 2008 - Contributors (Page 11) HR Professional - December 2007/January 2008 - Leadership Matters (Page 12) HR Professional - December 2007/January 2008 - Leadership Matters (Page 13) HR Professional - December 2007/January 2008 - By the Numbers (Page 14) HR Professional - December 2007/January 2008 - News: Ontario Regulatory Enforcement (Page 15) HR Professional - December 2007/January 2008 - News: Postponing Retirement (Page 16) HR Professional - December 2007/January 2008 - News: Postponing Retirement (Page 17) HR Professional - December 2007/January 2008 - News: Postponing Retirement (Page 18) HR Professional - December 2007/January 2008 - Legal (Page 19) HR Professional - December 2007/January 2008 - Compensation (Page 20) HR Professional - December 2007/January 2008 - Compensation (Page 21) HR Professional - December 2007/January 2008 - Compensation (Page 22) HR Professional - December 2007/January 2008 - On Message (Page 23) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 24) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 25) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 26) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 27) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 28) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 29) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 30) HR Professional - December 2007/January 2008 - Public Image Ltd. (Page 31) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 32) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 33) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 34) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 35) HR Professional - December 2007/January 2008 - Building Brand Equity (Page 36) HR Professional - December 2007/January 2008 - Research (Page 37) HR Professional - December 2007/January 2008 - Research (Page 38) HR Professional - December 2007/January 2008 - Strategy (Page 39) HR Professional - December 2007/January 2008 - Strategy (Page 40) HR Professional - December 2007/January 2008 - Strategy (Page 41) HR Professional - December 2007/January 2008 - HR 101 (Page 42) HR Professional - December 2007/January 2008 - HR 101 (Page 43) HR Professional - December 2007/January 2008 - Interview with Marshall Goldsmith (Page 44) HR Professional - December 2007/January 2008 - Interview with Marshall Goldsmith (Page 45) HR Professional - December 2007/January 2008 - Interview with Marshall Goldsmith (Page 46) HR Professional - December 2007/January 2008 - Off the Shelf (Page 47) HR Professional - December 2007/January 2008 - Off the Shelf (Page 48) HR Professional - December 2007/January 2008 - Off the Shelf (Page 49) HR Professional - December 2007/January 2008 - Off the Shelf (Page 50) HR Professional - December 2007/January 2008 - Off the Shelf (Page 51) HR Professional - December 2007/January 2008 - Off the Shelf (Page 52) HR Professional - December 2007/January 2008 - Off the Shelf (Page 53) HR Professional - December 2007/January 2008 - The Last Word (Page 54) HR Professional - December 2007/January 2008 - The Last Word (Page Cover3) HR Professional - December 2007/January 2008 - The Last Word (Page Cover4)
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