HR Professional - December 2007/January 2008 - (Page 30)

COVER Make the right decisions regarding dismissal and avoid liability with … STORY The Law of Dismissal for Human Resources Professionals Howard A. Levitt This book provides a complete account of virtually every issue you may face as an HR professional or executive involving dismissal. Through Howard A. Levitt’s practical tips and strategies you’ll gain the clear-cut, easy-to-follow guidance you need to meet the demands and challenges of dismissal, and to avoid liability. Organized for easy use, this resource includes: • a practical explanation of your rights, potential liabilities and possible strategies • practical charts and checklists in several chapters outlining the steps you must take when analyzing cause, determining what severance to provide and contemplating changes to terms of employment. • an in-depth review of the strategies you need to build or defend a dismissal case • many examples of actual cases that illustrate each point and help you to avoid making common mistakes • a special chapter on the unique role and responsibilities of federal employers regarding dismissal, you won’t find anywhere else Order your copy today! Perfectbound • Approx. 200 pp. • October 2007 • Approx. $64 P/C 0174010000 • ISBN 978-0-88804-464-8 For a 30-day, no-risk evaluation call: 1 800 263 2037 or 1 800 263 3269 www.canadalawbook.ca Canada Law Book is A Division of The Cartwright Group Ltd. • Free Shipping on pre-paid orders. Prices subject to change without notice, and to applicable taxes. 0907 347701_Canada.indd 1 9/15/07 2:17:54 PM term savings for the company and greater productivity and employee engagement. At S o ut h l a n d T r a n s p o r t a tion, Read sees a less tangible but equally important benefit to employment branding. “We are who we say we are,” says Read. “When people accept a job with us, they know what they’re getting.” And that transparency has built a sense of trust in the community. The roll-off effect of that trust is difﬁcult to quantify, but in a competitive labour market, positive public perception is an invaluable key to success. Scotiabank’s Applause program has seen similar roll-off effects, with employees telling friends and family about the program and raising the bank’s proﬁ le as an employer. Even more importantly, as employees became more engaged in Scotiabank’s vision and core values, the bank has seen a difference in the way employees serve their customers. Creating a compelling employment brand that truly reﬂects an organization takes collaboration across teams and an understanding of what excites and engages current employees. It can be a challenge to develop a brand that resonates with both current and potential employees, but when effectively communicated, a believable brand can target passive job seekers and win top talent. As Canada’s labour market grows more competitive across the board, a compelling and effectively marketed employment brand will make the difference in developing the ultimate competitive advantage —a talented and engaged employee base. Kim Peters is the vice-president of online classifieds at CanWest MediaWorks Inc., including working.com, Canada’s national job search network and presenter of the annual Employer of Choice Marketing Awards, which recognize excellence in employment branding. Dece b 304637_emond.inddm 1 e r 30 2007/January 2008 11/14/06 10:39:20 AM HR P R OF E S S I ON A L http://www.canadalawbook.ca http://www.emondharnden.com http://working.com

Table of Contents Feed for the Digital Edition of HR Professional - December 2007/January 2008

HR Professional - December 2007/January 2008 Contents Editor's Letter Contributors Leadership Matters Website Did You Know By the Numbers Technology Study News: Ontario Regulatory Enforcement Compensation News: Postponing Retirement Legal Compensation On Message Public Image Ltd. Building Brand Equity Research Strategy HR 101 Interview with Marshall Goldsmith Off the Shelf The Last Word

HR Professional - December 2007/January 2008

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