HR Professional - December 2007/January 2008 - (Page 8)

EDITOR’S LETTER V O L . 2 5 N O. 1 De c e mb e r 2007/ J a n u a r y 2008 EDITORIAL Editor-in-Chief Meredith Birchall-Spencer Art & Design Marianna Gajewska Associate Editor Duff McCutcheon Legal Editor Malcolm MacKillop, Partner Hodgson Shields DesBrisay O’Donnell MacKillop Squire LLP Contributors Annie Hsu, John Johnson, Nova Liu, Dan Pfister Stuart Stark, Jay Somerset, Sarah Twomey HRPAO Chief Executive Officer William Greenhalgh Director, Finance and Administration Gary Monk Director, Events and Sponsorship Marta Pawych Director, Government and External Relations, General Counsel Stephen Rotstein Director, Marketing and Membership Chris Larsen Director, HR Excellence Claude Balthazard, PhD NAYLOR Publisher Bob Phillips Project Manager Kim Davies Sales Manager Derek Kuzina Editor Janine Strom Layout & Design Emma Law Advertising Art Carrie Smith Senior Sales Manager Steve Urias Advertising Sales Manager Wayne Jury Advertising Sales Representatives Cheryll Oland, Dawn Stokes, Gordon Jackson, Norma Walchuk, Sabrina Turton Research Heather Zimmerman EDITORIAL ADVISORY BOARD Angela Aubry, Regional HR Director, Cintas Canada Ltd. Monica Beauregard, CHRP, President, Bridgepoint Inc. Dr. Nick Bontis, Director, Institute for Intellectual Capital Research Inc. Robert Canuel, CHRP, VP Human Resources, Hallmark Canada Inc. Cheryl Fry, CHRP, Senior Manager, Performance Excellence, CBC Television Alex Gallacher, CHRP, Partner, Engage HR Solutions Mary-Jane Irvine, CHRP, Manager, HR, The Canadian Kennel Club Suzanne L. Jaekel, CHRP, Director, HR, Trudell Medical Marketing Ltd. Simone MacIsaac, CHRP, HR Manager, Torkin Manes Cohen Arbus, LLP Theresa O’Connell, CHRP, VP, Human Resources, Redwood Custom Communications Inc. Mary-Alice Vuicic, CHRP, VP, People Division, Wal-Mart Canada Corp. HR PROFESSIONAL MAGAZINE is published six times per year for the Human Resources Professionals Association of Ontario (HRPAO), 2 Bloor St. West, Suite 1902, Toronto, ON, M4W 3E2, tel. 416-923-2324, toll-free 1-800-387-1311, fax 416-923-7264, e-mail info@hrpao.org, www.hrpao.org, www.hrprofessional.org. HRPAO’s vision is to be a global leader in advancing the human resources profession as the essential driver of business strategy and organizational success. As the premier HR association in Canada, HRPAO is internationally recognized and sought out for its knowledge, innovation and leadership. With more than 16,000 members in 28 chapters in Ontario, and other locations around the world, HRPAO connects its membership to an unmatched range of HR information resources, events, professional development, and networking opportunities. HR Professional magazine is published by Naylor (Canada), Inc. 2 Bloor Street West, Suite 2001, Toronto, ON M4W 3E2, Tel. 1-800-665-2456 – Winnipeg or 1-800-461-4828 – Toronto, Fax 1-800-709-5551. www.naylor.com © 2007 Human Resources Professionals Association of Ontario. All rights reserved. No part of this publication may be reproduced in a retrieval system or transmitted, in any form or by any means, without the prior written consent of HRPAO or a license from Access Copyright. For a license, visit www.accesscopyright.ca or call 1-800-893-5777. SUBSCRIPTIONS (Prices include shipping and handling) $60 per year in Canada; $70 per year in the United States; $80 per year in Europe. $60 of membership dues are allocated for subscription to HR Professional. Published articles and advertisements do not necessarily reflect the views of HRPAO. ISSN 847-9453 HRPAO is proud to be a founding member of the Canadian Council of Human Resources Associations. Printed on recyclable paper. Published November 2007/HRP-S0607/6139 t’s been a long time in the making, but it’s finally here. Welcome to the debut issue of HR Professional’s redesign. I can’t think of a better issue to launch our new look—and eye-catching new nameplate—than with an issue devoted to employer branding. Branding is about the image projected and associated with your organization and/or products and services. Employer branding turns the spotlight on the image your company projects to current and potential employees. Branding is the of-the-moment HR topic and is heralded as the key to winning the talent war. To deliver all the latest information on this topic, we worked with some leading employer branding experts and you’ll find lots of food for thought in these pages. The redesign itself has been an exciting process. I have spent the past year researching other publications, meeting with readers and the editorial advisory board, conducting focus groups, and compiling the various comments you’ve made to me to determine what it is that you want from this magazine. What you told me was that you wanted a visually appealing publication packed with information that was easy to ﬁnd and read. I worked closely with our graphics specialist, Marianna Gajewska, to determine how we could best deliver this. We then teamed up with Dean Mitchell from Fresh Art & Design, an award-winning company that specializes in magazine redesigns, to put our ideas into a format that will be interesting for years to come. While refreshing the look, I turned a critical eye to the articles to ensure our commitment to elevating the quality of the content—a mission I have been on since I started here—is continuing. To that end, we’ve hired a ﬁrst-rate associate editor, Duff McCutcheon, to work on the publication. Duff is handling and writing the revamped upfront section—one of your favourite sections—along with some new columns and features that you’ll see in upcoming issues. We’ve also expanded our purview to include a wider range of subjects, such as HR 101 and strategy columns. Not one to ﬁx things that aren’t broken, your favourites are still here including columns on law, compensation and communication. I hope you enjoy the new look. I’d love to hear your comments at mbirchall@hrpao.org. Best, I Meredith Birchall-Spencer Editor CANADIAN PUBLICATIONS MAIL PRODUCT SALES AGREEMENT #40064978 Postage Paid at Winnipeg 8 December 2007/January 2008 HR P R OF E S S I ON A L http://www.hrprofessional.org http://www.naylor.com http://www.accesscopyright.ca

Table of Contents Feed for the Digital Edition of HR Professional - December 2007/January 2008

HR Professional - December 2007/January 2008 Contents Editor's Letter Contributors Leadership Matters Website Did You Know By the Numbers Technology Study News: Ontario Regulatory Enforcement Compensation News: Postponing Retirement Legal Compensation On Message Public Image Ltd. Building Brand Equity Research Strategy HR 101 Interview with Marshall Goldsmith Off the Shelf The Last Word

HR Professional - December 2007/January 2008

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