IIE Networker - Spring 2010 - (Page 38)

EXECUTIVE EDUCATION Rising Demand from Southeast Asian Professionals for Tertiary Executive Education Programs: When Quality Matters By Alexandre Dormeier Freire The International Context Tertiary education (including higher and further education) has changed tremendously in the last 20 years. Increasing needs of global economies for flexibility, cognitive skills, professional behaviour and new competencies, coupled with the emergence of the so-called “knowledge-economy” have radically altered the educational context over the last two decades. Alongside the need for Doctorates and Post-doctoral qualifications, Masters Degrees, Executive Education, Diplomas and Certificates are gaining in popularity throughout the world as the “labour force needs to be continuously updated and remain relevant to the demands of the new world-of-work” (Kenny, 2009). At the same time, many countries have democratized access to higher education. Today, in countries like Finland, the U.S., the UK and others, gross enrollment rates (GER) in higher education are as high as 80 percent to 90 percent. This “massification” is putting pressure on the quality of services delivered by higher education institutions, including Executive Education programs. Another clear trend we are witnessing today is the “commodification” of tertiary education. International agreements, like the General Agreement on Trade and Services of the World Trade Organization, mean that tertiary education has today become the first segment of education systems to be subject to internationalization and marketization. Several countries have taken advantage of this trend as a means to cope with ever-increasing higher education enrollment figures and to provide extensive and diversified lifelong learning services. Innovation plays a crucial role in the current global economy, while high technological turnover has important impacts on productivity and the development of human resources. As a result, changes in the global economy are transforming the skills needed to match the development objectives of emerging countries. This, coupled Executive education programs often require an international outreach component; students of the Graduate Institute’s IMAS program conduct research in Vietnam. with the growing importance of the role of knowledge, would seem to hail an all-new context for education and training. These changes mean that there is growing pressure to adapt skills-training and education to respond to market forces. Developing emerging countries, especially those with high levels of economic growth, are having to rise to the challenge of globalization and invest considerable resources in networking and learning in order to “arrange production to achieve quality, productivity and flexibility” (Haddad, 1997). Given this context, today the role of education is not only to provide the necessary skills and knowledge, but also to constantly update them through, among others, the provision of diverse executive education systems. Rising Demand in Southeast Asia In the emerging countries of Southeast Asia,i the GER has not yet reached international levels. Countries like Vietnam, Thailand and China have much lower enrollment rates – between 15 percent and 50 percent, in comparison to industrialized countries. In Vietnam, for example, despite massive investment in education and human resources development (the educational share of the national budget increased from 9.3 percent in 1992 to 18 percent in 2005), the needs in terms of human resources remain immense. These challenges become particularly important for countries moving away from their comparative economic advantage based on cheap labor towards a more value-added economic model. In a context of globalization, the development and quality of human resources become even more important factors in the economic growth of countries, along with industrialisation and new challenges such as climate change mitigation and

Table of Contents for the Digital Edition of IIE Networker - Spring 2010

IIE Networker - Spring 2010
Contents
Message from Allan E. Goodman
News
IIE Networker University Presidents Interview Series: Professor Tan Chorh Chuan, President, National University of Singapore (NUS)
2010 IIE Andrew Heiskell Awards: Best Practices in International Education
U.S.-India Exchange: Ready for a “New Era”?
Using Social Media to Recruit Indian Students Rahul Choudaha, World
Advancing Sustainability: Alcoa Foundation ProgramServes as Catalyst for Greater International Collaboration for Universities
A New Frontier in China for the University of Montana
The View from Vietnam: Perceptions of Prospective
When Meaningful Partnerships Work: Developing World-Class Indonesian Geoscientists
Rising Demand from Southeast Asian Professionals for Tertiary Executive Education Programs: When Quality Matters
Advertisers’ Index
IIE Program Profile

IIE Networker - Spring 2010

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