IIE Networker - Fall 2012 - (Page 24)
DEALING WITH LARGEGROWTH MARKETS
Developing International Enrollment Strategies in an Increasingly Dynamic Global Environment
By Jenny Rickard and Susan Buck Sutton
BRYN MAWR COLLEGE has a long history of welcoming international students. Shortly after opening its doors in 1885, the college enrolled its first international student, Umeko Tsuda from Japan, and there has been a steady stream ever since. For the 30 years preceding 2008, a consistent six to eight percent of our enrollment was composed of citizens of other nations. Something happened in 2008, however. At the same time that an economic crisis saw a decline in the number of U.S. families able and willing to pay tuition and fees, applicant pools at many U.S. colleges and universities saw an increase in such ability and willingness to pay tuition from families outside the United States. This shift has had a profound impact on Bryn Mawr. During the past five years, Bryn Mawr’s international (non-U.S. citizen) firstyear student enrollment has grown from six percent of those entering in the fall 2007 to 21 percent in 2011—more than doubling the percentage of such students in our total undergraduate enrollment. Next year we anticipate that international students will comprise one-fifth of our undergraduate population. Overall, Bryn Mawr has witnessed a 134 percent growth in its number of international students during the past five years. That a significant proportion of this growing population is from one country adds even
more complexity to the conversation. In 2007, the eight students from China at Bryn Mawr represented nine percent of our international student cohort and less than one percent of total enrollment. In 2011, the 101 students from China represented forty-five percent of our international student enrollment, and eight percent of our total enrollment. The percentage of students from China is now equivalent to what had been our average overall international student enrollment for more than 30 years. Managing the Increased Undergraduate Enrollment The presence of these new students brought changes that soon caught the attention of many constituencies, from faculty to the dean’s office to the board of trustees. Fraught questions emerged: • Should we consider capping the number of international students in order to be able to continue to serve students from the United States? • How should we manage this increased volume of applications? • Did the large concentration of students from China expose us to danger should that source of students suddenly decrease? • How were the students faring at Bryn Mawr, both academically and socially?
• Were we supporting them adequately? • Where was this trend headed? We have pursued a number of paths to manage this situation. First, we monitored our admission of U.S. students of color so that this percentage did not decrease with the admission of more international students. (It remains at a robust 31 percent.) Second, we chose not to limit Chinese admissions but rather to encourage applications from a wide range of other countries. As we began receiving more applications from well-qualified and financially able international students than in the past, we implemented two admissions strategies to manage this shift, policies premised on a desire to increase international voices on campus and to treat all qualified students in the same manner. We changed our admissions decision process from reading two separate pools of domestic and international applicants to one “global” applicant pool. We assigned each admissions counselor to an international recruitment territory. While we used to have just one person who spearheaded the international reading process, now everyone reads both domestic and international applications. We also lifted the cap on aid for international students and shifted to a policy of achieving discount rate (institutional grant
The entering class of new international students arrives at Bryn Mawr in fall 2011.
Table of Contents for the Digital Edition of IIE Networker - Fall 2012
A Message from Allan E. Goodman
IIENetworker Minister of Higher Education Interview Series: Ju-ho Lee, Republic of Korea
Commemorating Ten Years of IIE's Scholar Rescue Fund
Developing International Strategies in an Increasingly Dynamic Global Environment
Evidence-Based Approach to Strategic International Enrollment Management: A Case Study of American University
The Formal and Informal Aspects of Successful IEM
The Business of Being International Student Friendly
Take a Deep Breath: Making International Enrollment Management Manageable
How to Become a Host Institution for the Brazil Science Without Borders Program
Every Student an International Student: IEM as Part of a Holistic Approach to Campus Internationalization
Seven Resources for Bringing International Students to U.S. Campuses
IIE Networker - Fall 2012
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