Jetrader - March/April 2011 - 25

The role of the United States has been declining in significance for a number of decades. I talk here about North America but often use only U.S. statistics. Including Canada would add approximately another 10 percent to the total. Traffic statistics bear out clearly the demise of the once pre-eminent role of the United States. American airlines carried more than 70 percent of world traffic in the 1940s, dropping to less than half of that total in the 1970s and now amount to around 30 percent of world traffic. A similar picture can be seen in fleet statistics. U.S. carriers dropped to flying less than half

the existing fleet in the 1970s and now amount to around one-quarter of the world fleet. The same trends can be seen in aircraft manufacturing. The DC-3 dominated aviation for a number of years, becoming the first successful commercial aircraft. Similarly Douglas Aircraft was, for a long time, the dominant aircraft manufacturer. Boeing was the first to bring a successful jet aircraft to the masses and the first to have a wide-body jet aircraft helping to bring the possibility of flying to everyone in the world. Since the launch of Airbus, that U.S. dominance has been severely challenged. In 2003 Airbus, for the first time, surpassed production levels of Boeing. At that time, many pundits believed Airbus would displace Boeing, especially with the growing production levels of Bombardier, Embraer and the emergence of possible future competitors in China, Russia, Japan and other countries. Fortune magazine even had an article 10 November 2003, entitled: “Lord of the Air: What’s left for Airbus after overtaking Boeing?” clearly pointing out that the United States is definitely out of the race. There was one area where the United States was still No. 1. U.S. airlines led the world in an unfavorable category, namely financial losses. After 2001 through 2009, the world airline industry lost a total of US$67.8 billion with U.S. carriers

contributing a vast majority of that loss at US$58.1 billion. As a matter of fact, there were some years where the loss of a single U.S. airline equaled almost all the losses of world airlines. In 2004, Delta lost US$5.2 billion while the whole world lost US$5.7 billion. The picture was even more dramatic in 2005 when, because of restructuring costs, United lost a whopping US$21.2 billion while the whole industry registered only a US$4.1 billion loss. In other words, without even one U.S. airline, the airline industry would have been wildly profitable.

As all aircraft salespeople know, old planes, money in pocket and future growth means airplane orders must be coming.
Will this decline of the importance of North America in aviation continue? To see the future it is worthwhile to look at orders of aircraft. At today’s backlog statistics, U.S. carriers are expecting only about a similar amount of aircraft to be added to their fleet as those of China. U.S. backlog is only 13.8 percent of total

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Jetrader - March/April 2011

Table of Contents for the Digital Edition of Jetrader - March/April 2011

Jetrader - March/April 2011
A Message from the President
Table of Contents
Calendar/News
Q&A: David Neeleman
Aircraft Financing 2011: Expanding Liquidity Meets More Deliveries
Mind the Generation Gap
Breaking Up is Hard(er) to Do
State of the Regions: North America
‘You’re Late on the Payments!’
Relationships Versus Brand Marketing in Aviation
Aircraft Appraisals
Aviation History
Advertiser.com/ Advertiser Index
Jetrader - March/April 2011 - Jetrader - March/April 2011
Jetrader - March/April 2011 - Cover2
Jetrader - March/April 2011 - A Message from the President
Jetrader - March/April 2011 - 4
Jetrader - March/April 2011 - Table of Contents
Jetrader - March/April 2011 - 6
Jetrader - March/April 2011 - Calendar/News
Jetrader - March/April 2011 - Q&A: David Neeleman
Jetrader - March/April 2011 - 9
Jetrader - March/April 2011 - 10
Jetrader - March/April 2011 - 11
Jetrader - March/April 2011 - Aircraft Financing 2011: Expanding Liquidity Meets More Deliveries
Jetrader - March/April 2011 - 13
Jetrader - March/April 2011 - 14
Jetrader - March/April 2011 - 15
Jetrader - March/April 2011 - 16
Jetrader - March/April 2011 - Mind the Generation Gap
Jetrader - March/April 2011 - 18
Jetrader - March/April 2011 - 19
Jetrader - March/April 2011 - 20
Jetrader - March/April 2011 - Breaking Up is Hard(er) to Do
Jetrader - March/April 2011 - 22
Jetrader - March/April 2011 - 23
Jetrader - March/April 2011 - State of the Regions: North America
Jetrader - March/April 2011 - 25
Jetrader - March/April 2011 - 26
Jetrader - March/April 2011 - 27
Jetrader - March/April 2011 - 28
Jetrader - March/April 2011 - ‘You’re Late on the Payments!’
Jetrader - March/April 2011 - 30
Jetrader - March/April 2011 - 31
Jetrader - March/April 2011 - Relationships Versus Brand Marketing in Aviation
Jetrader - March/April 2011 - 33
Jetrader - March/April 2011 - 34
Jetrader - March/April 2011 - Aircraft Appraisals
Jetrader - March/April 2011 - 36
Jetrader - March/April 2011 - 37
Jetrader - March/April 2011 - 38
Jetrader - March/April 2011 - 39
Jetrader - March/April 2011 - 40
Jetrader - March/April 2011 - Aviation History
Jetrader - March/April 2011 - 42
Jetrader - March/April 2011 - 43
Jetrader - March/April 2011 - 44
Jetrader - March/April 2011 - Advertiser.com/ Advertiser Index
Jetrader - March/April 2011 - 46
Jetrader - March/April 2011 - Cover3
Jetrader - March/April 2011 - Cover4
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