Jetrader - March/April 2012 - 26

Bombardier Inc. uses input from airlines to design its new CSeries aircraft

Put Your Two
If you’re reading this from the comfort of a high-end ofﬁce chair, then half an inch of space likely doesn’t mean that much to you. But if you’re stuck in the middle seat on a long ﬂight, an extra half an inch might seem as valuable as any piece of real estate on the market. The “dreaded middle seat,” as Bombardier Inc.’s Sebastien Mullot referred to it recently, was just one area where the company looked for improvement when designing its new CSeries aircraft, which Bombardier is marketing toward the longer-range, single-aisle, 100- to 149-seat market. Mullot, the CSeries program director, said Bombardier worked closely with airline representatives to create an aircraft that addresses their needs. Essentially, the idea was to let airlines tell Bombardier what they want so the company can then sell it to them. “I’m really focused on the interaction with customers,” Mullot said. “My primary responsibility in that ﬁeld is making sure that the customer requirements that were deﬁned when we launched the program are actually incorporated into the design. We’re delivering on the commitments that we’ve made to customers when designing the aircraft.” The CSeries program was launched in late 2008, and Montreal-based Bombardier hopes to have the ﬁrst of its

26 The ofﬁcial publication of the International Society of Transport Aircraft Trading

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Jetrader - March/April 2012

Table of Contents for the Digital Edition of Jetrader - March/April 2012

A Message from the President
Calendar/News
Q&A: Honoring ISTAT Award Winner Henry Hubschman
Export Credit Evolves
A320 Family: A Continuous Investment in Success
Financier Liability Protection Further Eroded in Florida
Put Your Two Cents In
ISTAT Members Fly to Honor “Sully”
ISTAT Scholarships Changing Lives
ISTAT Foundation 2011 Grant Recipients
Aircraft Appraisals
From the ISTAT Foundation
How to Be a Memorable Leader
Prepare Yourself for the Challenge of Change
ISTAT Members on the Move
Advertiser.com/Advertiser Index
Jetrader - March/April 2012 - cover1
Jetrader - March/April 2012 - cover2
Jetrader - March/April 2012 - 3
Jetrader - March/April 2012 - 4
Jetrader - March/April 2012 - A Message from the President
Jetrader - March/April 2012 - 6
Jetrader - March/April 2012 - 7
Jetrader - March/April 2012 - 8
Jetrader - March/April 2012 - Calendar/News
Jetrader - March/April 2012 - 10
Jetrader - March/April 2012 - Q&A: Honoring ISTAT Award Winner Henry Hubschman
Jetrader - March/April 2012 - 12
Jetrader - March/April 2012 - 13
Jetrader - March/April 2012 - Export Credit Evolves
Jetrader - March/April 2012 - 15
Jetrader - March/April 2012 - 16
Jetrader - March/April 2012 - 17
Jetrader - March/April 2012 - A320 Family: A Continuous Investment in Success
Jetrader - March/April 2012 - 19
Jetrader - March/April 2012 - 20
Jetrader - March/April 2012 - 21
Jetrader - March/April 2012 - Financier Liability Protection Further Eroded in Florida
Jetrader - March/April 2012 - 23
Jetrader - March/April 2012 - 24
Jetrader - March/April 2012 - 25
Jetrader - March/April 2012 - Put Your Two Cents In
Jetrader - March/April 2012 - 27
Jetrader - March/April 2012 - 28
Jetrader - March/April 2012 - 29
Jetrader - March/April 2012 - ISTAT Members Fly to Honor “Sully”
Jetrader - March/April 2012 - 31
Jetrader - March/April 2012 - 32
Jetrader - March/April 2012 - 33
Jetrader - March/April 2012 - ISTAT Scholarships Changing Lives
Jetrader - March/April 2012 - 35
Jetrader - March/April 2012 - 36
Jetrader - March/April 2012 - 37
Jetrader - March/April 2012 - 38
Jetrader - March/April 2012 - ISTAT Foundation 2011 Grant Recipients
Jetrader - March/April 2012 - 40
Jetrader - March/April 2012 - Aircraft Appraisals
Jetrader - March/April 2012 - 42
Jetrader - March/April 2012 - 43
Jetrader - March/April 2012 - 44
Jetrader - March/April 2012 - From the ISTAT Foundation
Jetrader - March/April 2012 - How to Be a Memorable Leader
Jetrader - March/April 2012 - 47
Jetrader - March/April 2012 - 48
Jetrader - March/April 2012 - 49
Jetrader - March/April 2012 - Prepare Yourself for the Challenge of Change
Jetrader - March/April 2012 - 51
Jetrader - March/April 2012 - ISTAT Members on the Move
Jetrader - March/April 2012 - 53
Jetrader - March/April 2012 - Advertiser.com/Advertiser Index
Jetrader - March/April 2012 - cover3
Jetrader - March/April 2012 - cover4
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