Club Management - January/February 2008 - (Page 33) Tree management program improves air circulation and enhances the turf’s exposure to sunlight, promoting higher-quality playing conditions. • A more efficient maintenance schedule has created additional tee times, resulting in increased revenues for the facility. • Sound financial management program reduces tax liability by more than $12,000 a year by depreciating bunkers and greens. • Multiple tee options enhance pace of play and offer the golfer a more enjoyable experience. Some of the most enlightening details of any golf course will never be seen by golfers. Make sure your facility is under the vigilant watch of a GCSAA Class A Superintendent. Everyone knows that the superintendent’s visible role is in managing the golf course. And smart facilities understand the importance of having a GCSAA Class A Superintendent in this position, as the course is the primary link to their customers. But what a lot of courses fail to realize is how important a top superintendent can be to the business side of golf. With a Class A Superintendent at the helm, you’ll know that you have one of the top professionals not only watching after your course but also keeping track of your bottom line. JOHN R. JOHNSON • GOLFPHOTOS.COM Golf ’s unseen heroes. http://www.gcsaa.org
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