Club Management - January/February 2008 - (Page 35) CONFERENCE PREVIEW of roundtables where all attendees are involved, sharing thoughts about subjects they have suggested at registration. Ed Henderson closes the day with a recap of the special survey on club operations and compensation developed for participants. Please note: This symposium is limited to 40 managers. Communication: Improve the Most Important and Least Trained Leadership Skill Vincent I. Phipps, TLC, Talk Listen Communicate Did you know that 85 percent of terminations, resignations and staff members’ failures to advance are a result of miscommunication? Tremendous resources are spent on our academic and technical advancements, yet the most important professional and personal skill we can have is our ability to effectively connect and lead others through effective communication. Communication is more than just talking from your point of view. Being a leader is more than just giving directions and expecting blind obedience. Communication is the primary leadership skill. Measure your individual listening skills using a video assessment tool that scores how well you listen for content, body language and voice inf lections. Also, increase your leadership and communication effectiveness by mastering the art of acquiring and confirming information by following TLC’s 5 Rules for asking questions. tential new categories of membership. The program also will examine internal trends and member profiles necessary to keep your members active and happy. All attendees will get a full demographic breakdown of their club’s marketplace as part of their registration. Wine Society Workshop: Mastering Wine for Professionals Karen MacNeil If wine is one of your passions, here’s your chance to be a part of an all-day intensive workshop with one of the best wine teachers in the country. Karen MacNeil, author of the award-winning “The Wine Bible” and creator and chairman of the School for Professional Wine Studies at the Culinary Institute of America in the Napa Valley, will lead an in-depth immersion into the professional world of wine and sensory analysis. This hands-on workshop, including extensive tastings, will cover topics such as tasting and describing the world’s classic varietals with professional accuracy; understanding the difference between Old World and New World wines; learning the seven essential qualities that characterize great wines; experiencing some of the hottest new wines in the marketplace; and exploring the relationship of wine quality to price. This is a jam-packed, full-day workshop that will significantly further your mastery of wine. Lunch is included. Golf Course Renovation: Tools & Techniques for Evaluation and Implementation American Society of Golf Course Architects This session will take you step by step through the process by which a club evaluates whether it’s time to renovate the golf course. Then, to demonstrate what happens once the decision is made to move forward, the instructors will share tools and techniques for communicating the project’s scope and schedule to members and staff; budgeting and financing scenarios; choosing the right architect, builder and other professionals for the job; and actual implementation. Attendees will have multiple opportunities to apply the techniques demonstrated by working with other managers on sample cases that will mimic real club scenarios. Checklists, sample forms, letters and other documents will be given to all attendees to take back to their clubs. FranklinCoveyTM Project Management – An Approach That Really Works Lisa Carroll Are you planning a locker room remodeling project, renovating a golf course or building a new fitness center? Preparing a club-wide budget? Organizing a large golf event? All of the above? When it comes to effective project management, the challenge for most club managers is not “How do I manage this project?” but “How do I balance multiple projects plus my other tasks and commitments?” This is why FranklinCovey™ developed Project Management – An Approach That Really Works. During the training you learn not only how to manage a project effectively but also how to focus on the right project at the right time, or “What do I need to do today?” The FranklinCovey™ approach to project management helps you and your team members create, plan, implement and complete successful projects on time and within budget. FranklinCovey™’s unique approach encourages managers to bring real projects to this workshop for a truly hands-on experience. Yacht Club Managers Workshop Moderated by Ron Banaszak, CCM Hosted at the prestigious Isleworth Countr y Club, this year’s Yacht Club Managers Pre-Conference Workshop is sure to be the best yet. A combination of roundtable and panel discussions with prominent yacht club professionals and a keynote speaker will stimulate a great deal of conversation, questions and new ideas for all in attendance. The event will include a simple continental breakfast, an outstanding lunch and a cocktail hour at the conclusion of the event as well as tours of the clubhouse for those interested. This event is the perfect balance of education, stimulation and camaraderie with the who’s who in the yacht club industry. Transportation will be provided and will depart from the headquarters conference hotel. Be sure to sign up early – this event will fill up fast. JANUARY/FEBRUARY 2008 • 35 Thursday, January 31 Membership Marketing & Retention: The Lifeblood of the Club Rick Coyne and Kathy O’Neal This comprehensive, hands-on program takes participants through a thorough examination of market positioning, environmental scanning of your marketplace and a review of core issues that affect your ability to attract new members and keep them. Interactive and team-oriented modules will enhance an understanding of what constitutes a viable market, how to price memberships and how to recognize po-
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