Club Management - September/October 2007 - (Page 50) Inside CMAA Introducing CMAA’s Corporate Advantage Program Advantage Program opens many doors for us as we look to strengthen existing relationships and build new ones,” said John Garrison, president of E-Z-GO. “Connecting our brand to this campaign and participating at the very highest level was an easy decision for our organization.” How Does the Corporate Advantage Program Work? The Corporate Advantage Program is limited to 15 companies who seek to increase their visibility and market share in the club industry in the United States and abroad. These selected companies make a long-term commitment to provide significant monetary support to the association and its philanthropic organization, The Club Foundation (www.clubfoundation. org). This 501(c)(3) non-profit organization financially supports the professional development of club managers through education, training and research initiatives. Since its inception in 1988, the Foundation has distributed more than $3.5 million to support scholarship and grant programs. In return, CMAA’s Corporate Advantage Partners receive exposure to key club decision makers through sponsorship and networking opportunities; targeted messaging; elevated brand visibility and increased awareness; repetitive, brand-building communications; special recognition by the association and The Club Foundation. The program raises awareness among club managers that the CMAA Corporate Advantage Partners actively support the missions of the association and The Club Foundation. There are four levels of participation in the Corporate Advantage Program: Platinum, Gold, Silver and Bronze. ver the years, CMAA has done very little in the way of corporate partnerships. In 2005, the CMAA staff was challenged by the association’s board of directors to create a partner program that benefits both the membership and a handful of select corporations that have a proven track record of supporting the club industry. Furthermore, the CMAA staff was challenged to not only support the missions of both the association and The Club Foundation through this initiative, but also represent each with the same high level of class, integrity and distinction that the 7,000 members of CMAA have come to expect over the past eight decades. At the February 2007 World Conference on Club Management in Anaheim, California, CMAA introduced its new Corporate Advantage Program (CAP) to the membership. E-Z-GO, Club Car and Jonas immediately accepted invitations to participate in the program. Through their involvement in this initiative, each partner made a significant, long-term commitment to support the professional development of club managers by providing fi nancial support for CMAA’s education, training and research initiatives. “Having the opportunity to demonstrate our commitment to the industry through participation in the Corporate 50 • CLUB MANAGEMENT O http://www.clubfoundation.org http://www.clubfoundation.org
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.