MPI Perspective - April 2010 - (Page 8)

quality and diverse relationships you develop who are aware of your characteristics and capabilities, as well as your credibility, which is the quality of your reputation amongst those who know it, determines your current market reputation. Recent college graduates often have low visibility and credibility – they simply haven’t had the chance to earn it yet. As such, their reputation is predominately unknown. With increased credibility and visibility, your reputation becomes unparalleled. So, when considering an individual, team or organization’s reputation, what are the sources of these reputations and the quantifiable outcomes of reputation capital? An individual’s reputation comes from personal characteristics (when was the last time you did a personal SWOT – strength, weakness, opportunities and threats – specifically around your reputation?), professional development efforts, non-working activities, and the company you keep! The quantifiable returns become individual and peer-level recognition, broader appeal and visibility/more interesting and demanding work, personal and professional growth, and personal rewards for performance. A team or group’s reputation is derived from how the team recruits, develops, rewards, and terminates its employees; clear goals and objectives (KPIs) of the team; a clear understanding of “part” of bigger objectives; and the execution skills (“gets things done!”) of the team leader. Reputation capital results include business unit, departmental, or company-wide recognition; current “A players” attracting other A players; reduced involuntary attrition and cost of position replacement; captured and shared best practices; and strong intra-company relationships that attract resources (both capital and human). The organization derives its reputation largely through the personalities of the senior management, shared corporate values, and the financial stewardship of the organization. Great examples include Steve Jobs’ consistent knack for innovation at Apple, Johnson & Johnson’s credo, IBM’s values including respect for the individual, customer service and commitment to excellence, and Cisco’s Employer of Choice campaign. The quantifiable value of reputation capital at an organizational level can manifest itself in preferential access to market opportunities previously deemed improbable, unconditional support in times of business crisis, and lifelines when the bottom falls out of your company. Your personal and professional success depends on the diversity and quality of your relationships with others, yet most of us don’t spend enough time building, nurturing, and quantifying the key relationships we need to achieve success. That’s where Relationship Economics® comes into play. Relationship Economics isn’t about networking; it’s about learning how to invest in people for an extraordinary return. It’s about understanding Relationship Currency®, accumulating Reputation Capital® and building Professional Net Worth®. It’s about learning the art and science of relationships to get things done in a systematic, disciplined manner. So, I ask you again, what’s the strategic value of your business relationships and how proactively are you building your reputation capital? ● © 2010 The Nour Group, Inc. All rights reserved. David Nour is a social networking strategist and one of the foremost thought leaders on the quantifiable value of business relationships. He is the author of Relationship Economics (Wiley, 2008) and ConnectAbility (McGraw-Hill, 2010), a senior management advisor, and a featured speaker for corporate, association, and academic forums, where he shares his knowledge and experience as a leading change agent and visionary for Relationship Economics® — the art and science of relationships. To learn more, please visit or call toll free (888) 339-1333. 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Other amenities include a day spa, fine dining, comfortable rooms and complimentary internet service. Phone: 415.561.0311 E-mail: 8 | MPINCCperspective | VOL. 28, NO. 5 465542_Exploratorium.indd 1 • • • Unique Venues Spotlight • •• 2/8/10 4:51:51 PM

Table of Contents for the Digital Edition of MPI Perspective - April 2010

MPI Perspective - April 2010
President’s Message
Are You Building Your Reputation Capital?
Unique Venues Spotlight
Bored Room?
Meeting Professionals International Northern California Chapter 22nd Annual Conference and Expo Wrap-Up
Getting to know... Joey Nevin
Member Pearls
Chapter Chatter
Index to Advertisers

MPI Perspective - April 2010