MPI Perspective - June 2009 - (Page 5)

BOARD OF DIRECTORS 2008-2009 President Molly Walsh, CMP VP Business Development USA Hosts | Key Events President-Elect Chad Ammon Director, Meetings and Events Results Delivered, LLC VP Finance Matthew Schermerhorn, CMP Director, Corporate Meetings & Events AAA Northern California, Nevada & Utah VP Communications Dana Marshall, CMP, CMM Principal Meetings Defined VP Education Lucy Giovando Watts, CMP Principal Giovando Watts & Co. VP Membership Danielle Restaino, CMP Meeting Partner Genentech Immediate Past President/Nominations Sharon Marsh, CMP, CMM Meetings Group Manager Medtronic, Inc. Executive Director Diane Schneiderman, CMP Meeting Professionals International Northern California Chapter DIRECTORS Director Fundraising/Sponsorship Patricia Zollman, CMP Regional Director HelmsBriscoe Director Special Events Heather Shatz Director of Sales, Technology Accounts Hilton Sales Worldwide Director Marketing Tiffany Arnold Senior Sales Manager The Ritz-Carlton San Francisco Director Education Jill Conrad, CMP Director Member Care Lauren Siring, CMP Account Executive Monterey County Convention and Visitors Bureau Director Member Administration Heidi Miersemann, CMP Director of Sales & Marketing Pyramid Advisors Perspective Magazine Chair Guy I. Nahmiach Event Management Professionals Perspective Managing Editor Sabrina Ritchie, CMP, CAE Published for: Meeting Professionals International Northern California Chapter 2440 Camino Ramon, Suite 273 San Ramon, CA 94583 Tel: (925) 355-1912 Fax: (925) 355-1296 Published by: perspective MPI NORTHERN CALIFORNIA CHAPTER VOL. 27, NO. 6 FEATURES Meetings Mean Business | 8 Survival Guide for Planners Key steps to secure your future now! | 14 Survival Guide for Suppliers Hot tips for surviving in a cold business climate | 15 DEPARTMENTS President’s Message | 7 Connecting with — Sean Kirklen, CMP | 17 Member Pearls | 18 Chapter Chatter | 20 Cover photo: © Sponsor Spotlight | 21 | 22 Index to Advertisers | 22 By Sabrina Ritchie, CMP, CAE Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Tel: (352) 332-1252 / (800) 369-6220 Fax: (352) 331-3525 Publisher: Mark Migliore Project Manager: Michael Senecal Editor: Jeanie J. Clapp Marketing Associate: Lauren Williams Publication Director: Debbie Phillips Advertising Representatives: Pam Blasetti, Kathryn Hillgardner, Kathy Getz, Jamie Williams Layout and Pagination: Naylor LLC Advertising Art: Julius Muljadi PUBLISHED JUNE 2009/ MPI-H0309/8046 © 2009 Naylor, LLC. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. Editor’s Note By Sabrina Ritchie, CMP, CAE Meetings Mean Business. That’s what this issue is all about. In the feature article, we explore the impact meetings have on the economy from the perspective of MPI Chairman Larry Luteran to that of our local chapter members. As the economy and our industry continue to shake out, we also offer up two Survival Guides, one for planners on securing your future by Laurie Sharp, CMP, Manager, Corporate & Field Marketing Events, Brocade, and one for suppliers on hot tips for surviving in a cold business climate by Cynthia Shon, President, Corporate Games, Inc. Team Building & Training. The advice doesn’t stop there. In the Member Pearls section, read up on how to take control of your time by getting things done meetingplanner style by Birgess Moore, CMP, Principal, B Line Events, and how to partner for success by David Rubens, CMP, President, Bay Magic Meetings & Tours. With the 2008-09 program year coming to a close, our President, Molly Walsh, reflects back on the chapter’s successes in the president’s column. Plans are now underway for joining committees in 2009-10. If you are interested in joining the Perspective Committee or contributing an article, please contact me at MPINCCperspective | VOL. 27, NO. 6 | 5

Table of Contents for the Digital Edition of MPI Perspective - June 2009

MPI Perspective - June 2009
President’s Message
Meetings Mean Business
Survival Guide for Planners
Survival Guide for Suppliers
Connecting with — Sean Kirklen, CMP
Member Pearls
Chapter Chatter
Sponsor Spotlight
Index to Advertisers

MPI Perspective - June 2009