MPI Perspective - October 2008 - (Page 5)

BOARD OF DIRECTORS 2008-2009 President Molly Walsh, CMP VP Business Development USA Hosts | Key Events President-Elect Chad Ammon Director, Meetings and Events Results Delivered, LLC/WebRegPro VP Finance Matthew Schermerhorn, CMP Director, Corporate Meetings & Events CA State Automobile Assn VP Communications Dana Marshall, CMP, CMM Director of Sales & Marketing Signal Event Group VP Education Lucy Giovando Watts, CMP Principal Giovando Watts & Co. VP Membership Danielle Restaino, CMP Meeting Partner Genentech Immediate Past President/Nominations Sharon Marsh, CMP, CMM Group Meetings Manager Medtronic, Inc. Executive Director Diane Schneiderman, CMP Meeting Professionals International Northern California Chapter DIRECTORS Director Fundraising/Sponsorship Patricia Zollman, CMP Regional Director HelmsBriscoe Director Special Events Heather Shatz Director of Sales, Technology Accounts Hilton Sales Worldwide Director Marketing Tiffany Arnold Senior Sales Manager The Ritz-Carlton San Francisco Director Education Jill Conrad, CMP Manager, Corp. Events & Communications FrontRange Solutions Inc. Director Member Care Lauren Siring, CMP Account Executive Monterey County Convention and Visitors Bureau Director Member Administration Heidi Miersemann, CMP Director of Sales & Marketing Hilton Sonoma Wine Country Perspective Magazine Chair Guy I. Nahmiach E.M.P. Perspective Managing Editor Sabrina Ritchie, CMP Published for: Meeting Professionals International Northern California Chapter 2440 Camino Ramon, Suite 273 San Ramon, CA 94583 Tel: (925) 355-1912 Fax: (925) 355-1296 Published by: perspective MPI NORTHERN CALIFORNIA CHAPTER VOL. 27, NO. 2 FEATURES Fast-Forward | 8 Spotlight on Audio-Visual | 13 12 Technology Trends in the Meetings and Events Market | 18 Corporate Social Responsibility—Good for Whom? | 21 DEPARTMENTS President’s Message | 7 Connecting with — Mitchell Bakst, CMP | 15 Member Pearls | 23 Chapter Chatter | 24 Destination Spotlight — Sonoma Country | 25 Index to Advertisers | 26 | 26 By Sabrina Ritchie, CMP Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Tel: (352) 332-1252 / (800) 369-6220 Fax: (352) 331-3525 Publisher: Mark Migliore Project Manager: Rick Jablonski Editor: Jeanie J. Clapp Marketing Associate: Lauren Williams Publication Director: Debbie Phillips Advertising Representatives: Pam Blasetti, Denise Creegan, Kathryn Hillgardner, Kathy Getz, Mary Johnston, Shirley Lustan, Beth Sheahan, Jamie Williams Layout and Pagination: Bill Kitson Advertising Art: Dana Marleau PUBLISHED OCTOBER 2008/ MPI-H0508/7477 © 2008 Naylor, LLC. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. Editor’s Note By Sabrina Ritchie, CMP Web 2.0 technology is exploding with new features and it will be interesting to see how it all plays out. In the meantime, our own meeting planning technology is maturing and incorporating many of the interactive elements of Web 2.0. In the feature article, we take a fresh look at event registration and meeting management technology and how it is affecting the evolution of the meeting planner’s role. In addition, we gain insight into what’s new in event production technology. Corbin Ball takes it all a step further and explores 12 technology trends in the meetings and events market. The Member Pearl column highlights a few of my favorite sites for increased productivity on a tight budget. Read this issue cover to cover and you are sure to learn about a new tool to add to your mix. Articles and contributions to Perspective come directly from our members. We offer opportunities for you to contribute in ways that are most comfortable for you. It’s a great way to earn points toward your CMP or recertification and establish yourself as an expert. Contact me at to find out how you can have a say in an upcoming issue. MPINCCperspective | VOL. 27, NO. 2 | 5

Table of Contents for the Digital Edition of MPI Perspective - October 2008

MPI Perspective - Ocotber 2008
President's Message
Spotlight on Audio-Visual
Connecting with - Mitchell Bakst, CMP
12 Technology Trends in the Meetings and Events Market
Corporate Social Responsibility - Good for Whom?
Member Pearls
Chapter Chatter
Destination Spotlight - Sonoma Country
Index to Advertisers

MPI Perspective - October 2008