MPI Perspective - October 2009 - (Page 7)

p r e s i d e n t ’s m e s s a g e The Language of Business Recently at MPI’s World Education Congress in Salt Lake City, MPI’s President and CEO Bruce MacMillan said, “Shift Happens” and we as an industry are in the midst of that shift. He said, “Our industry is beginning to express itself in a new and sophisticated way — the language of business.” He continued by stating that this new expression is “getting the type of attention that will create opportunities for all of us to make a difference.” I’m proud to say that as an industry and as a chapter of MPI, we were one of the first to stand up earlier this year and say we needed to be heard. We needed people to know how valuable the meetings industry is not only to the economy in the United States, but to the world’s economy as well. The U.S. Travel Association states that in the U.S. alone, meetings, events and performance incentive travel are responsible for almost 15 percent of all domestic travel, generating one million jobs and $27 billion in wages annually. Meetings and events support not only me and my family, but they support local communities and working families around the country — these good paying jobs are vital to the U.S. rebounding from these terrible economic times. By Chad Ammon In the United States alone, meetings, events and performance incentive travel are responsible for almost 15 percent of all domestic travel, generating one million jobs and $27 billion in wages annually. The Facts (from the U.S. Travel Association): • Business travel creates 2.4 million jobs nationally. Meetings and events are directly responsible for one million jobs. • Business travel accounts for $39 billion in tax revenue at the federal, state, and local levels. • Meetings and events are responsible for 15 percent of all travel-related spending. • Business travel supports more than 200 hotel and convention centers across the country. • In a recent survey, 87 percent of Americans say that encouraging people to travel recreationally within the U.S. could improve the country’s economic landscape. • Each meeting and event traveler spends an average of $1,000 per trip. • According to a recent survey of Fortune 1,000 Chief Marketing Officers, meetings and events provide the highest return on investment of any marketing channel. I encourage you, through involvement in MPINCC and other professional associations, to continue to speak the language of business. Maybe someday soon, all of our families and friends will see the true economic value in the careers we’ve chosen instead of thinking that we just “plan parties.” If there are things you have done at your company that have helped this shift evolve, please let us know — we’d love to hear about your successful career in the meetings industry. You may contact me at chad.ammon@resultsdelivered.com. ● MPINCCperspective | VOL. 28, NO. 2 | 7

Table of Contents for the Digital Edition of MPI Perspective - October 2009

MPI Perspective - October 2009
Contents
President’s Message
Continental Shift
Team Building Events with a Philanthropic Twist
MPINCC – Shaping Careers Throughout the Years Getting to know … Matthew Schermerhorn, CMP
Member Pearls
CMP U — Experience, Knowledge, Support
Chapter Chatter
Team Building Activities in Winter
Index to Advertisers
Advertisers.com
POV

MPI Perspective - October 2009

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