MPI Perspective - December 2009 - (Page 3)

BOARD OF DIRECTORS 2009-2010 President Chad Ammon Director, Meetings and Events Results Delivered, LLC President-Elect Matthew Schermerhorn, CMP Director, Corporate Meetings & Events AAA Northern California, Nevada & Utah VP Finance Dana Marshall, CMP, CMM Principal Meetings Defined VP Communications Lucy Giovando Watts, CMP, CMM Principal Giovando Watts & Company VP Education Tiffany Arnold, CMP Senior Sales Manager, Group The Ritz-Carlton San Francisco VP Membership Danielle Restaino, CMP Meeting Partner Genentech Immediate Past President Molly Walsh, CMP VP Business Development USA Hosts|Key Events DIRECTORS Director Fundraising/Sponsorship John Richards VP of Business Development DSA Creative Director Special Events Liz Watson, CMP, DMCP Principal PRA Destination Management, San Francisco Director Marketing Stephanie Law, CMP Director Education James Gregg Senior Sales Manager InterContinental San Francisco Director Member Care Heather Shatz Director of Sales, Technology Accounts Hilton Sales Worldwide Director Member Administration Barry McCarthy Senior Convention Sales Manager Western Mountain Pacific Region Marriott, JW Marriott and Renaissance Hotels and Resorts Perspective Magazine Chair Rachel Olsen, CMP Rise to the Occasion Perspective Managing Editor Sabrina Ritchie, CMP, CAE Published for: Meeting Professionals International Northern California Chapter 2440 Camino Ramon, Suite 273 San Ramon, CA 94583 Tel: (925) 355-1912 Fax: (925) 355-1296 Published by: perspective MPI NORTHERN CALIFORNIA CHAPTER VOL. 28, NO. 3 FEATURES A Brand Apart | 6 Tradeshow Marketing: How to Reach Corporate and Association Planners | 9 Being Green Is Not a Destination | 12 Student Affairs Committee Spreading the Good Word of MPI | 17 DEPARTMENTS President’s Message | 5 Getting to know … Sheryl Sookman Schelter, CMP | 11 Member Pearls | 13 Chapter Chatter | 15 Sponsor Spotlight | 16 Index to Advertisers | 17 | 17 POV | 18 Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Tel: (352) 332-1252 / (800) 369-6220 Fax: (352) 331-3525 Publisher: Mark Migliore Project Manager: Heather Ciocca Editor: Jeanie J. Clapp Marketing: Rebecca Wentworth Advertising Representatives: Pam Blasetti, Amanda Goodwin, Kathy Getz, Debbie Phillips, Gretchen von Mering, Jamie Williams Layout and Pagination: Naylor, LLC Advertising Art: Aaron Harper PUBLISHED NOVEMBER 2009 MPI-H0609/8053 © 2009 Naylor, LLC. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. Editor’s Note Self-branding – What is it? Why is it important? How do you do it? Our feature article defines self-branding and the many avenues to identify and communicate your personal style to gain and keep that competitive edge. By Sabrina Ritchie, CMP, CAE In this issue, we also: • gain insight into how exhibitors can make the most of a tradeshow by Elizabeth B Brown • revitalize your marketing message with creative suggestions in our Member Pearls article by Carolyn Santos, CMP • get to know Sheryl Sookman Schelter, CMP, through an in-depth interview by Scott Slocum • help members move beyond the fear of getting involved by diffusing the perception that MPINCC is cliquey in our POV column by Joel Costa, CMP and Laurie Sharp, CMP • discover green trends in the meetings industry by Kris Hillard • keep up with the latest news by Chapter Chatter columnist Kehaulani McGregor, CMP • read up on the fabulous sponsors from recent events If you are interested in contributing an article to Perspective, please contact me at It’s a great way to earn points toward your CMP or recertification and establish yourself as an expert. MPINCCperspective | VOL. 28, NO. 3 | 3

Table of Contents for the Digital Edition of MPI Perspective - December 2009

MPI Perspective - December 2009
President’s Message
A Brand Apart
Tradeshow Marketing: How to Reach Corporate and Association Planners
Getting to know … Sheryl Sookman Schelter, CMP
Being Green Is Not a Destination
Member Pearls
Chapter Chatter
Sponsor Spotlight
Student Affairs Committee Spreading the Good Word of MPI
Index to Advertisers

MPI Perspective - December 2009