Compass - Winter 2008 - (Page 8)

Cruise Program Case History By Victor Goodpasture Working closely with W Inﬁ In nity’s staff and crew, Tomlinson was able to “pull IN JUNE 2006, a major California health insurance company To few hosted its incentive program, including families for 500 people, a f rabbits out of the hat.” on Celebrity Cruise’s Inﬁnity. Not only did the client and guests h hat For example, several her give rave reviews of the overall program, but within the of h client’s corporate executives had a delayed health insurance industry, the company won an award for exe inbound ﬂight. She was able best incentive trip. inbo hold “The company had previously hosted land programs at to h the ship in Vancouver, B.C., beach and mountain resorts such as Four Seasons Maui B.C. B.C., for two hours to allow and Fairmont Chateau Whistler,” said Annabel Tomlinson, the VIPs the V to board. “That was highly president of Dynamic Events Worldwide, Inc. “We were able highly highly unusual because you’re Ann dealing to take advantage of the great value for money that cruises D yn abel Tomlinson (left), pr dealin dealin with timetables, port esident of amic Even Lam s, direct ts Worldw ide, Inc., an costs offer. The cost for a seven-night Alaskan cruise equated cost co t and costs a tides, etc. But we had d Kim or of events ,w the In ﬁ nity ’s staf f to en orked closely w ith a very good relationship with to the cost of their typical three- to four-day land-based sure smooth sailing. the ship’s crew, and after much program, which was fantastic.” negotiation, they were willing to The cruise did offer some challenges, such as make this happen.” communication failure between the cruise land-based and The client, who has been working with Tomlinson for more onboard teams. “This particular group had nightly functions and than 10 years, was thrilled that the program was able to multiple meetings, which required meticulous planning with the accomplish so much within their budget. land-based team prior to departure,” Tomlinson continued. “Once “I think it’s a misconception that incentives/meetings on on board, all coordination shifted to the onboard team. The BEOs cruise ships are more expensive than land-based programs,” were not sent to the ship, so we had to start from scratch on Tomlinson says. “With the right planning, you’ll be amazed at creating menus and work hard to renegotiate prices, which had what’s possible.” already been budgeted—a meeting planner’s nightmare!” Perfect days deserve Perfect evenings. 5690 Cancha de Golf, Rancho Santa Fe • 1-866-637-0674 • www.MorganRun.com 8 345536_Morgan.indd 1 compass • Winter 2008 10/18/07 11:15:32 AM http://www.MorganRun.com

Table of Contents Feed for the Digital Edition of Compass - Winter 2008

Compass - Winter 2008 Contents Message from our President Networking- After the Event Holiday Party Cruise Control San Diego Firestorm 2007 Good Manners Is Good Business Planner Profile Supplier Profile News Briefs New Members Calendar at a Glance Advertisers’ Index

Compass - Winter 2008

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