Black MBA - Winter 2008/2009 - (Page 94)

LIFESTYLE Reading Material Gear Up for 2009 Books to Herald Success in the New Year By Nicole Allen AS WE TURN the calendar over to 2009, most of us take time for reflection, to set new goals and new plans for for the months ahead. To help you prepare, we’ve compiled a list of books that can guide you into the New Year with sound career strategy. With the clock ticking and the calendar advancing, you simply don’t have time to spare. Read well and you may be booked for success in 2009! GEAR UP FOR PUBLIC SPEAKING Say it Like Obama: The Power of Speaking with Purpose and Vision By Shel Leanne 2008, McGraw-Hill $21.95 Whether one leans to the left or the right, it is indisputable that Barack Obama’s natural talent for oratory stands tall. Addressing the 2004 Democratic National Convention (DNC), Obama first established his national noteworthy brand of charisma. He duplicated this same level of charisma in his acceptance speech at the 2008 DNC and in many moments thereafter. You can't take a pill that will instantly transform your oratory, but at least now there is a method that claims to make you “say it like Obama.” Throughout her book, Shel Leanne breaks down and then explains methods that Obama used successfully to connect with audiences. The first chapter includes a full-text version of his 2004 DNC speech peppered with footnotes that show where Obama used varying tones, gestures or emphasis for maximum effectiveness. The final chapter does the same with his 2008 DNC speech. In between, the book details specific tools that a successful speaker employs and how to use them. As Leanne describes techniques, she illustrates with real examples from Obama's speeches. Included are topics such as earning the trust and confidence of your audience and motivating others to action and persuasion. Whether you like Obama or not, the book functions as a fairly comprehensive overall guide to public speaking. On the other hand, if you don’t like Obama, the mention of his name on nearly every page in the book could push you over the edge. GEAR UP FOR PRODUCT DEVELOPMENT From Concept to Consumer: How to Turn Ideas Into Money By Phil Baker 2008, FT Press/Pearson Education $24.99 Do you have a product idea that you’ve imagined could be profitable – if only it could be produced? Phil Baker, with his multi-corporation experience as an innovative product developer, walks readers through the right steps. A short read that gets to the point without excess frill or fanfare, this book details the many factors that must come together for successful product development – resulting in a successful product to market. Discussions include topics such as necessities for the development stage, assessing your need for outsourcing, selecting a foreign manufacturer, distribution and legal considerations. 94 BlackMBA • Winter 2008/2009 • www.nbmbaa.org http://www.nbmbaa.org

Table of Contents Feed for the Digital Edition of Black MBA - Winter 2008/2009

Black MBA - Winter 2008/2009 Contents Preserving Dr. King’s Legacy: Harry E. Johnson is Six Years and $100 million into his First Fundraising Effort Online: www.nbmbaa.org and www.blackmbaonline.com Up Front: Inauguration Takes Over D.C. From the President: Connecting With the Basics The First 100 Days – Already in Progress Back to Basics: Finances 101 Is the Middle Class Disappearing? – Your View From Medals to MBA Conference Highlights Market Forces: The Job of Trying to Find a Job in a Tight Market Applying to an MBA Program?: Avoid Making these Five Critical Mistakes How They Did It: Catching up with the Winning Teams from NBMBAA’s 2008 National Case Competition Change It Up: If a New Job is at the Top of your New Year’s Resolutions, it’s Time for Careful Planning and Preparation Bull Market: Now is the Time to Take Advantage of Web 2.0 On the Move: Member News, Promotions and More Backstage at BET: NBMBAA’s Leadership Institute Takes on BET’s Case for Growth Toronto Rising: NBMBAA’s Toronto Chapter is on a Progressive Track, Building Strong Partnerships and Exposure as Membership Climbs NBMBAA® Chapters: Find Your Local Chapter Here Do What You Love: Turning Your Passion into a Successful Business Requires Patience, Planning and Plenty of Hard Work Above and Beyond: Meet the Winners of the 2008 Wells Fargo/NBMBAA Entrepreneurial Excellence Award Decorating by Design: Michelle Rider Leaves Corporate Life for Entrepreneurship Culture Shock: Black Museums Nationwide Appeal for Greater Support from the People whose Heritage they Strive to Preserve Gear Up for 2009: Books to Herald Success in the New Year Advertiser Index: Who’s Who in the Issue

Black MBA - Winter 2008/2009

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