Rural Water - Quarter 4, 2011 - (Page 34)
between the Public and their Tap Water
By Sarah Neiderer, MPH Water Communications and Marketing Coordinator District of Columbia Water and Sewer Authority
For customers to support their public water system, they must understand the invaluable role that tap water serves in their daily lives. Even more, it’s important the public views their local water utility as a steward of public health and environmental sustainability, rather than a bill collector.
TWO WORDS CAN redefine the future of public water systems – shared responsibility. Now more than ever, the public’s relationship with water is facing major challenges. And it starts at the tap. We need to transform the relationship between people and their water, and water utilities can be the solution.
Mr. Smith lives in Washington, D.C. and just received his monthly water bill – $66.79. Last month, he also spent at least $25 on bottled water. He can’t understand why he pays a water bill when he personally prefers bottled water over tap water. Similar to many Americans, Mr. Smith associates his water bill with a single category of water usage – tap water – and if he doesn’t drink it, why should he pay for it? Media reports, the bottled water industry and a variety of emerging issues have persuaded the public that tap
34 • Fourth Quarter 2011
Table of Contents for the Digital Edition of Rural Water - Quarter 4, 2011
FROM THE PRESIDENT
THE FUTURE OF MARKETING IN A BRAVE NEW UTILITY WORLD!
PROTECTING OUR DRINKING WATER
FINDING WATER FROM OUTER SPACE
REBUILDING THE RELATIONSHIP BETWEEN THE PUBLIC AND THEIR TAP WATER
ANOTHER SUCCESSFUL H2O-XPO
INDEX TO ADVERTISERS/ ADVERTISERS.COM
FROM THE CEO
Rural Water - Quarter 4, 2011