The Edge - Quarter 4, 2008 - (Page 14) Worried About the 2009 Market? Buyers Will Respond to Exceptional Value An eternal optimist, I counsel clients to look for the silver lining in the doom and gloom that fills our daily newspapers and morning and evening news broadcasts. Despite the current economic woes, the United States remains the wealthiest country in the world, boasting a $14 trillion annual economy. Contrary to popular belief, the wealthy are still buying expensive homes, swimming pools, luxury cars, boats and a gazillion other things. One could easily argue that higher energy prices have not only kept consumers closer to home this summer, they’ve also created an even greater focus on the backyard. Value can mean better design (as evidenced by national and regional design awards) made more “real” through the use of 3-D software that creates customized drawings tailored to the design tastes and backyard living space of the prospect. It can mean better workmanship, the result of stricter hiring practices, a better trained workforce, the use of in-house work crews as opposed to sub-contactors or more hands-on, on-site supervision by more experienced, highly qualified job superintendents. It can include more extras like energy-efficient, variable speed pumps, time-saving automatic pool cleaners, water purification systems, rock formations or water features as standard equipment on every pool. NEW POOL AND SPA OPPORTUNITIES While there may be fewer new swimming pool and spa buyers, there are still buyers wanting to do business with companies that offer exceptional value. And value does not have to translate into cheaper prices. If it did, Hyundais would be the only vehicles rolling off car dealer lots. 14 www.nespapool.org http://www.nespapool.org
Table of Contents Feed for the Digital Edition of The Edge - Quarter 4, 2008 The Edge - Quarter 4, 2008 Contents The President’s Message New Pool/Spa Federal Safety Act Worried About the 2009 Market? Treating Hot Water? Project Focus The 411 on UV Disinfection for Pools and Spas The Advantages of Seeding Aggregate Surfaces Pool and Spa Industry Wins Gold Choosing a Retirement Plan To Get Best Coverage at Lowest Cost - Shop Now Index of Advertisers The Edge - Quarter 4, 2008 The Edge - Quarter 4, 2008 - The Edge - Quarter 4, 2008 (Page Cover1) The Edge - Quarter 4, 2008 - The Edge - Quarter 4, 2008 (Page Cover2) The Edge - Quarter 4, 2008 - The Edge - Quarter 4, 2008 (Page 3) The Edge - Quarter 4, 2008 - The Edge - Quarter 4, 2008 (Page 4) The Edge - Quarter 4, 2008 - The Edge - Quarter 4, 2008 (Page 5) The Edge - Quarter 4, 2008 - The Edge - Quarter 4, 2008 (Page 6) The Edge - Quarter 4, 2008 - Contents (Page 7) The Edge - Quarter 4, 2008 - Contents (Page 8) The Edge - Quarter 4, 2008 - The President’s Message (Page 9) The Edge - Quarter 4, 2008 - New Pool/Spa Federal Safety Act (Page 10) The Edge - Quarter 4, 2008 - New Pool/Spa Federal Safety Act (Page 11) The Edge - Quarter 4, 2008 - New Pool/Spa Federal Safety Act (Page 12) The Edge - Quarter 4, 2008 - New Pool/Spa Federal Safety Act (Page 13) The Edge - Quarter 4, 2008 - Worried About the 2009 Market? (Page 14) The Edge - Quarter 4, 2008 - Worried About the 2009 Market? (Page 15) The Edge - Quarter 4, 2008 - Worried About the 2009 Market? (Page 16) The Edge - Quarter 4, 2008 - Worried About the 2009 Market? (Page 17) The Edge - Quarter 4, 2008 - Treating Hot Water? (Page 18) The Edge - Quarter 4, 2008 - Treating Hot Water? (Page 19) The Edge - Quarter 4, 2008 - Project Focus (Page 20) The Edge - Quarter 4, 2008 - Project Focus (Page 21) The Edge - Quarter 4, 2008 - Project Focus (Page 22) The Edge - Quarter 4, 2008 - Project Focus (Page 23) The Edge - Quarter 4, 2008 - The 411 on UV Disinfection for Pools and Spas (Page 24) The Edge - Quarter 4, 2008 - The 411 on UV Disinfection for Pools and Spas (Page 25) The Edge - Quarter 4, 2008 - The 411 on UV Disinfection for Pools and Spas (Page 26) The Edge - Quarter 4, 2008 - The 411 on UV Disinfection for Pools and Spas (Page 27) The Edge - Quarter 4, 2008 - The Advantages of Seeding Aggregate Surfaces (Page 28) The Edge - Quarter 4, 2008 - The Advantages of Seeding Aggregate Surfaces (Page 29) The Edge - Quarter 4, 2008 - Pool and Spa Industry Wins Gold (Page 30) The Edge - Quarter 4, 2008 - Pool and Spa Industry Wins Gold (Page 31) The Edge - Quarter 4, 2008 - Choosing a Retirement Plan (Page 32) The Edge - Quarter 4, 2008 - Choosing a Retirement Plan (Page 33) The Edge - Quarter 4, 2008 - Choosing a Retirement Plan (Page 34) The Edge - Quarter 4, 2008 - Choosing a Retirement Plan (Page 35) The Edge - Quarter 4, 2008 - To Get Best Coverage at Lowest Cost - Shop Now (Page 36) The Edge - Quarter 4, 2008 - To Get Best Coverage at Lowest Cost - Shop Now (Page 37) The Edge - Quarter 4, 2008 - Index of Advertisers (Page 38) The Edge - Quarter 4, 2008 - Index of Advertisers (Page Cover3) The Edge - Quarter 4, 2008 - Index of Advertisers (Page Cover4)
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