Association Executive - November/December 2007 - (Page 20)

B O O K B E AT Marketing in the Public Sector Marketing in the Public Sector: A Roadmap for Improved Performance (©2006, Pearson Education), by Philip Kotler and Nancy Lee, is written exclusively for governmental agencies, it offers fundamental, proven marketing principles that any association or not-for-profit can utilize. The book presents readers with a marketing toolbox, featuring the famous 4Ps—product, price, place, and promotion—along with roadmaps on how to create a strong brand identity, gather citizen input, and evaluate efforts. The final chapter presents a model for a high-impact marketing plan, helping agencies and not-for-profits become high-tech, high-touch organizations, while delivering more value for every penny spent. S AV E T H E D AT E S Three Deep Breaths Our lives are hectic and often filled with tension and conflict. Using the parable/story format, Three Deep Breaths (©2006, BerrettKoehler Publishers) by Thomas Crum, offers a practice that busy people can use to transform the tough situations in their lives from stressful to energizing. The three deep breaths that are the heart of this technique are: the centering breath—breathe in balance and energy and be present now; the possibility breath—breathe in power and purpose and envision the highest you can be; the discovery breath— breathe in the mystery and let go of judgments. November 13, 2007 Europe Today: What Associations Need To Know Presented by NYSAE and ASAE & The Center To be held at American Management Association Headquarters December 3, 2007 Professional Development Session Power Communication— Behavioral Assessment NYSAE Office December 6, 2007 NYSAE Holiday Party—Evening Event January 28, 2008 Professional Development Session Get Real/Get Organized NYSAE Office February 4-5, 2008 30th Anniversary of We Love New York Day Sheraton New York Hotel & Towers February 25, 2008 Professional Development Session Managing Under Fire: Defensive and Offensive Strategies for Executives NYSAE Office March 19, 2008 Marketing Institute and Monthly Luncheon Meeting March 24, 2008 Professional Development Session Trends in Nonprofit Recruiting NYSAE Office April 16, 2008 Technology Institute and Monthly Luncheon Meeting Professional Recognition Awards April 28, 2008 Professional Development Session Career Fitness: How to Pump Up Your Professional Identity and Get That Next Promotion NYSAE Office May 19, 2008 Professional Development Session Make Every Appearance Count: Communication Do’s & Don’ts for Executives on the Move NYSAE Office May 21, 2008 Meetings Management Institute and Monthly Luncheon Meeting NYSAE Annual Meeting June 18, 2006 Association 101 Institute and Monthly Luncheon Meeting Installation of Officers & Directors Presentation of Social Responsibility Award July 11-13, 2008 Board & Committee Retreat Fun Works In Leslie Yerkes’ Fun Works: Creating Places Where People Love to Work (2nd edition, ©2001, Berrett-Koehler Publishers) organizations discover that both as a value in the corporate culture and as a set of behaviors in daily practice, fun can translate into bottom line success. By harnessing the power of fun, organizations find they can better retain employees and members, motivate teams, improve productivity, increase innovation, and create a sense of community. The book details how eleven successful companies have integrated fun into the normal course of business and shows how this has translated into improved results across the board. The Dynamics of Technology for Social Change Jonathan Peizer, author of The Dynamics of Technology for Social Change (©2006) begins the introduction to his book with a question: If technology facilitates efficiency and productivity in the private sector, can it be used just as effectively to strengthen civil society and solve the world’s social ills? The primary purpose of the book is to teach people how to successfully design, implement, and evaluate Internet communications technology projects within the nonprofit environment. The author finds that how all the players perceive and deploy technology for social value is ultimately more important than the technology itself. 20 ASSOCIAT IO N EX EC U T IV E NOVEMBER/DECEMBER 2007

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Assocation Executive - November/December 2007 Contents From the CEO The First 5 Slides: Unlocking the Story Buried in Your Presentation What Does That Mean? Pay Attention to Non-Verbal Cues Avoiding Telephone Turmoil Turning Your Blind Spot into an Asset Inside NYSAE Book Beat Save the Dates Member News Meeting in Calgary Meeting in Delaware Meeting in Chicago Meeting in Pennsylvania Index of Advertisers

Association Executive - November/December 2007

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