Association Executive - September/October 2007 - (Page 11)

B O O K B E AT Sink or Swim: New Job. New Boss. 12 Weeks to Get It Right! Magical Secrets about Thinking Creatively: The Art of Etching and the Truth of Life Magical Secrets about Thinking Creatively: The Art of Etching and the Truth of Life (©2006, Crown Point Press) by Kathan Brown presents 13 creative strategies exemplified by the different approaches to the art-making taken by the artists she has worked with. Even if you have never picked up a paintbrush, the book’s lessons can help you with a fresh way of thinking. The lessons: cultivate sensuality; use a lot of time; get into the flow; have an idea; don’t know what you want; know what you don’t want; stick your neck out; use every tool; use every source; become skillful; take yourself lightly; go into the ethers; own it. Nearly 10 million people start a new job or pursue a new career every year, but nearly one in four will not make it through the first year on the job. Sink or Swim: New Job. New Boss. 12 Weeks to Get It Right! (©2006 Adams Media) by Milo Sindell and Thuy Sindell, PhD, share five crucial skills one needs to focus on during the first 12 weeks on the job, including: setting effective goals, both incrementally and for the long-term; managing time effectively so that you’re focused and productive; acquiring knowledge that’s vital to doing your job well; being a team player in both attitude and action; communicating a positive, ethical and capable image to others. Find out why over 900 associations LOVE including ® Succeed on Your Own Terms The underlying message of the stories in Succeed on Your Own Terms (©2006, Caliper) by Herb Greenberg and Patrick Sweeney is that there is more than one way to succeed. Success is understanding what drives you. The book provides a window into the hearts and minds of more than three dozen enormously talented individuals who have made their mark in business, politics, sports, the arts, and global affairs. The authors identify 19 attributes that distinguished the people they interviews. These include: perseverance; willingness to risk; optimism; competitiveness; courage; goal-oriented; resilience; thriving on pressure; empathy; patience; persuasiveness; confidence; passion; integrity; trust; having fun; being open; and creativity. Websites & software to manage your association • Website management • Association management • Member relationship management Plus Technology-driven revenue services & afﬁnity programs See a Demo! 800-644-9060 www.afﬁniscape.com ® 322954_Affiniscape.indd 1 SEPTEMBER/OCTOBER 2007 AS SOC I A TI ON E X7/17/07 E 5:15:43 PM E C U TI V 11

Table of Contents Feed for the Digital Edition of Association Executive - September/October 2007

Contents From the CEO The Executive's Role in Internship Programs 12 Weeks to Sink or Swim Book Beat Inside NYSAE Winning the War for Talent The Not-for-Profit Edge: Recruiting & Retaining Generation X Burnout Busters: 10 Ways to Cope When Work Gets Overwhelming Meeting in Atlantic City Save the Dates Index of Advertisers

Association Executive - September/October 2007

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