PIHRA Scope - January/February 2008 - (Page 18) The Corporate Necessity By Deanne DeMarco Vanishing Seven Strategies to Retain Gen-X Women So Your Company Thrives During World War II, women on the homefront kept factories running and the war effort strong. In the near future, the Generation-X woman could once again be the critical element that keeps corporate America healthy. Why are Gen-X women so vital? According to projections, 50 percent of the workforce will retire within the next 10 years. On top of that, according to the Bureau of Labor, Survey of Consumer Finance, and the Small Business Administration, one in 15 Gen-X women are leaving corporations, either to find a new company to work for or to pursue their own entrepreneurial endeavor. In other words, older workers are set to leave in droves over the next few years, and the younger workers on payroll today, especially the women, see their jobs as temporary. In order for companies to succeed today and in the future, CEOs need to focus on retention—specifically retaining Gen-X women. FEATURE 18 PIHRAScope January/February 2008
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