Paper360 - March/April 2012 - (Page 20)

SPECIALTY PAPERS MILL WISE North America SHIFTS to SPECIALTY PAPERS The growing maturation of the North American paper industry has forced many companies to become more focused on producing higher value, lower volume paper grades FRANK PERKOWSKI T Frank Perkowski he North American paper industry has historically been driven and defined by high volume commodity paper grades. For example, cutsize office papers were continually evolving in response to new applications and improved digital processes while coated and uncoated offset papers were primary vehicles for the communication of brand advertising, news, and commentary. With these and other large, mass market opportunities in front of them, paper producers had little interest to develop or focus on specialty markets and paper grades that appealed to a limited market or required special capabilities to meet different or more stringent paper requirements. As new communication technologies started to develop at an accelerated pace in the 1990s and consumer habits shifted, paper industry supply and demand dynamics started to shift as well. One of these shifts has been an increased focus on specialty papers and the development of more focused business strategies that are not grounded in commodity papers and mass market solutions. SHIFT TOWARD SPECIALTY PAPERS The growing maturation of the North American paper industry has not only consolidated the supply base at an increasing rate but has forced many companies to become more focused on producing higher value, lower volume paper grades. This is becoming one of the best ways for some domestic mills to remain viable in a market where commodity papers are declining and meeting minimum customer requirements is no longer enough to stay in business. Figure 1. Historic and forecasted NA paper growth rates. Source: Business Development Advisory. 20 Paper360º MARCH/APRIL 2012 www.tappi.org http://www.tappi.org

Table of Contents for the Digital Edition of Paper360 - March/April 2012

Setpoint GLENN OSTLE
Over the Wire . . . News Summary
Asian Innovation on the Rise
SPECIAL FEATURE: Tissue Industry
North America Shifts to Specialization
A Measured Success
Aligning Rolls in a Paper Machine Winder
Understanding Lightweighting
Sappi Biberist Tests a New Inline Sensor to Control OBAs and Colors
TAPPI JOURNAL summaries
Process Control for Stickies
An Innovative Yankee Coating Program
Biopolymers in Papermaking
Best Practices in Product Development
Employee Work Restrictions Challenge Human Resources
Paper360° Online Exclusives
Association News
ASPI News

Paper360 - March/April 2012

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