Paper360 - March/April 2012 - (Page 58)

BEST PRACTICES THE BOTTOM LINE Best Practices in PRODUCT DEVELOPMENT Goods and service innovation is the only true way that organizations can create sustainable value for their customers, according to a study by the Product Development and Management Association STEPHEN UBAN T he Product Development and Ma nagement Associat ion (PDMA) conducts original research in the area of New Product Development (NPD), through a series of Comparative Performance Assessment Studies (CPAS). The most recent CPAS study—the third done by PDMA or one of its entities since 1990—gathered and integrated information from over 400 practitioners in business units from a broad cross section of North American companies. It resulted in one of the largest product development databases available and the following fi ndings: Figure 1. The “best” achieve superior results. All figures © 2009 PDMA Research Foundation. JOIN THE NEXT SURVEY The 2012 NPD Best Practices Survey is the fourth wave of a longitudinal, peerreviewed project. Since 1990 the PDMA Research Foundation has captured new product development best practices from over 1,000 business units and is the longest running and most in-depth survey of its kind. Gain invaluable experience as you lead an important benchmarking and learning effort at your company. Simply by participating in the survey process your company will uncover improvement opportunities. In addition, the final report and webcast—which you will receive free, a $1,950 value—will deliver benchmarking data that enables you to compare yourself to top performing business units in your industry. For two decades the Best Practices Survey has helped our profession identify those emerging tools, processes and practices that improve the effectiveness of product developers and product managers. To participate, contact Stephen Uban at: 58 Figure 2. The “best” companies work on four ideas for one success, while the rest need an average of nine ideas. Figure 3. Percent continuing on to the next phase. Paper360º MARCH/APRIL 2012

Table of Contents for the Digital Edition of Paper360 - March/April 2012

Over the Wire . . . News Summary
Asian Innovation on the Rise
SPECIAL FEATURE: Tissue Industry
North America Shifts to Specialization
A Measured Success
Aligning Rolls in a Paper Machine Winder
Understanding Lightweighting
Sappi Biberist Tests a New Inline Sensor to Control OBAs and Colors
Process Control for Stickies
An Innovative Yankee Coating Program
Biopolymers in Papermaking
Best Practices in Product Development
Employee Work Restrictions Challenge Human Resources
Paper360° Online Exclusives
Association News

Paper360 - March/April 2012