Paper360 - March/April 2012 - (Page 66)

Online Exclusives Paper360° magazine is designed to keep you up to date on what’s happening around the industry, around the world. But sometimes we have more to talk about than we have space for in an issue. In this and coming issues, this page will describe unique “online exclusives”—stories and articles prepared by the editors of Paper360°— available only on our website at Here’s what’s available now . . . Myth: Making paper consumes a lot of energy. Fact: Yes, but most of it is renewable energy. Myth: Harvesting trees to make paper is bad. Fact: Sustainable forest management benefits people and the planet. TWO SIDES COMES TO THE U.S. Uncover a new American company, Two Sides, Inc., in this exclusive interview with the President, Phil Riebel. Two Sides was “established to promote the responsible production, use and sustainability of print and paper.” Through education, Two Sides hopes to end the negative stigma surrounding print and paper. Visit to read the entire article about Two Sides and its 2012 campaign to stop false claims about paper’s impact on the environment. — Courtesy of REMEMBER STUDENT SUMMIT 2012 WHEN . . . Students from University of Minnesota, Georgia Tech, Miami University, University REVISIT: FIVE of Maine and many other colleges in the WAYS TO country, came together to participate in the annual TAPPI/PIMA student summit event, GROW YOUR designed for students who are interested in BUSINESS pulp, paper, packaging and allied industries. Our Remember When section is an opportunity for readers to revisit articles that have appeared in previous issues of Paper360°. Here we revisit “Five Ways to Grow Your Business,” by Frank Perkowski, President o f B u s i n e s s D e v e l o p m e nt Advisory, an industry-focused management consulting firm in Atlanta. W hi le t he economy has changed since the article was fi rst published in August 2007, many of its points are more relevant now than ever before. Collaboration and diversity are just two of the many points Perkowski makes in his article. Revisit the article at www. After that, check out Perkowski’s new article, “Nor t h A mer ic a Sh i f t s to Specialty Papers,” in this issue of Paper360°. This opportunity gives students a chance to interact with industry leaders and gain valuable employment information. Among the attending companies were Georgia Pacific and RockTenn. Visit to find out more about the meeting, see photos and learn about the paper weight contest. SOCIAL MEDIA CAN GROW YOUR BUSINESS KIMBERLY KAYLER Does your company have a social media policy? If not, Kimberly Kayler, president of Constructive Communication, Inc., thinks you should. In an interview with Paper360° about social media and its impact on businesses, Kayler explores all aspects of social media and how it can both help and hurt a business. “In North America, customers expect a social media presence,” says Kayler. One thing Kayler reveals may shock many people: Facebook is not the most effective form of professional social media (and neither is LinkedIn). Find out what is the most effective social media outlet by reading the article at If you have a topic or an article that you would like to revisit, please send your suggestions to and add Remember When to the subject line. 66 Paper360º MARCH/APRIL 2012

Table of Contents for the Digital Edition of Paper360 - March/April 2012

Over the Wire . . . News Summary
Asian Innovation on the Rise
SPECIAL FEATURE: Tissue Industry
North America Shifts to Specialization
A Measured Success
Aligning Rolls in a Paper Machine Winder
Understanding Lightweighting
Sappi Biberist Tests a New Inline Sensor to Control OBAs and Colors
Process Control for Stickies
An Innovative Yankee Coating Program
Biopolymers in Papermaking
Best Practices in Product Development
Employee Work Restrictions Challenge Human Resources
Paper360° Online Exclusives
Association News

Paper360 - March/April 2012