PRSM 2012 Best Practices - (Page 6)

ExTEriOr rEBrANdiNg AUTHOR kevin brown, commercial services Manager COMPANY ktA-tator, inc. chAllenge: Rebranding programs require comprehensive planning, design and execution to produce long lasting results. Rebranding projects often include the application of paints and coatings to properly protect and decorate the buildings. Repainting operations should not be taken lightly and oversimplified. No retailer wants to deal with premature fading, chalking, peeling and blistering after a rebranding or repainting project. The brand image often suffers while the owner is left to seek corrective action by pursuing warranties which often leads to unwanted debates between contractors and manufacturers. In order to adequately plan and design for rebranding or repainting projects, owners must take into account the pre-existing conditions, surface preparation methods, and the optimal coating system so that the desired life cycle is obtained. An example of executing a national rebranding program was confronted by a confidential client that is an international retailer. The client was concerned about the painting aspects of the rebranding project and knew there were a number of issues that had to be addressed as discussed below. One aspect of planning and design that was considered was to understand important attributes of the asset. Excessive moisture in the substrate can create massive coating failures and is often undetected by visual inspection. To compound the issue, existing coatings or finishes may be unsuitable for overcoating. Existing coatings or finishes can contain moisture-sensitive binders such as polyvinyl acetate (PVA), which can dissolve when exposed to prolonged wetting. The existing coating may look to be intact but, when overcoated, vapor from the inside of the building is trapped by the finish coat, leading to peeling and blistering of the moisture-sensitive layer. The addition of multiple layers of new coating will compound the problem by reducing the vapor-permeability of the system. Another problem involves the use of accent colors made of low grade universal pigments, which leads to unwanted premature fading. Finally, one coating system does not fit all stores. Mixed climates and environmental conditions across the country must be recognized when designing the coating system. The mixed climates found across the country must be taken in consideration when determining the direction of vapor diffusion and when designing the paint system. If these factors and others are not properly identified and addressed, the aesthetics of the rebranding and repainting program can fail. best PrActice: It is important to take appropriate steps during the planning and design stage in order to achieve optimal performance of the rebranding or painting projects. It was agreed with the client that an initial inspection of the substrates was needed to identify possible defects. One important factor in the initial assessment was to determine the level of moisture in the substrate. A number of moisture meters are available on the market for this purpose that can detect substrate moisture nondestructively. A number of manufacturer representatives are equipped with instruments; however, they are often the wrong type and do not adequately distinguish between wet and dry materials. By working cooperatively, a decision was made to use radio frequency technology, combined with ASTM D4263 Test Method for Indicating Moisture in Concrete by the Plastic Sheet Method, as the means for adequately determining the substrate moisture. The concern with moisture-sensitive coatings was resolved by collecting samples for testing in the laboratory. In some cases, the store manager was given a set of written sampling instructions to save time and expense. The presence of moisture-sensitive binders such as PVA, was easily determined through the development of a simple immersion test. Representative paint samples were taken from representative areas of the substrate that were 6 | 2012 Best Practices http://www.prsm.com/bestpractices

Table of Contents for the Digital Edition of PRSM 2012 Best Practices

Conducting Multi-Site Paving Improvements to Ensure Continuity
Conducting Multi-Site Paving Improvements to Ensure Continuity
Exterior Rebranding
Exterior Rebranding
Getting the Most Value Out of Roof Management
Getting the Most Value Out of Roof Management
Pervious Concrete Pavement Solves Drainage Challenge
Pervious Concrete Pavement Solves Drainage Challenge
Pervious Pavement: Concrete Solutions to Driveway Stormwater Drainage and Sustainability Problems
Pervious Pavement: Concrete Solutions to Driveway Stormwater Drainage and Sustainability Problems
Applying Bipolar Ionization to Improve Indoor Air Quality and Save Energy
Determining Responsibility for Ceiling Leaks
HVAC Maintenance and Repairs Quote Review
Managing HVAC Energy Usage Without Installing an Energy Management System
Solving HVAC Issues on Landlord Operated Systems
Creating a Standardized Cleaning Chemical Program
Floor Replacement Planning and Execution
Improving Pest Control Monitoring to Maintain Store Cleanliness
Streamlining Store Cleaning Through Internal Benchmarking
LED Conversion Bolsters Ambiance, Bottom Line and Environment.
LED Gas Canopy Lighting Upgrade
Lighting Maintenance
Retrofitting Signage with LED Technology
Performing Basic Troubleshooting to Save Money
Implementing Repair Audits to Ensure Customer Safety
Improving Quality, Cost and Schedule Through Safety Education
Managing Extended Power Outages Through Emergency Response
Managing Risk Through Slip Resistance Testing
Creating Energy Teams to Pursue Opportunities
Formulating Green Solutions
Making Data Centers LEED Compliant
Outfitting Facilities with an Eye on ENERGY STAR Certification
Recycling Cooling Water From Air Conditioning Systems for Toilet and Landscaping Use
Sustainability-How the Facilities Team Can Contribute
Driving Down Waste Expense
Reducing Trash and Recycling Expense for Retail Locations
Transferring Compactor Maintenance to a Service Vendor
Waste Service Efficiency and Compliance
Waste Evaluation and Right Sizing to Reduce Cost
Asset and Service Warranty Tracking and Management: More Fully Realizing the Value of Budget Expenditures
Conducting an Organized Meeting
Proactive Maintenance Scheduling and Delivery
Repair Reductions by Participating in Design and Construction Table
Streamlining the Store Closing Process
Achieving Process Improvement Through Onsite Assessment of KPIs
Forecasting a Maintenance and Repair Budget
How to Calculate Return on Investment
Tracking Finances for Facilities
Centralizing Vendor Training and Management
Creating a Service Vendor Call Center to Save End Users’ Money
Answering a Call Status Challenge with an IVR Solution
Communicating Product Recalls Using a CMMS-Inspired Module
Doing More with Less and Saving Money in the Process
Ensuring the Accuracy of Web-Based Maintenance Requests
Establishing an End to End Procure-to-Pay Process
Leveraging Existing Technologies to Provide Updated Process Improvements
Quality Management of Bundled Periodic Services
Reduced Dashboard Time at Supply Houses
Parking Lot Management
Creating Best-In-Class Snow and Ice Management White Paper
Energy Savings/HVAC Air Filter Bypass
Managing a Retail Lighting Retrofit Project – Bright Ways to Improve Your Lighting and Your Bottom Line!
Managing Energy Usage with Interval Meter Calibration
Navigating the Department of Energy’s Higher Efficiency Regulations
Supplier Insights into Competitive Sourcing White Paper
Testing HVAC System Options to Reduce Costs and Labor
Understanding Retail Facilities Sourcing White Paper
Glossary of Acronyms and Terms
Index.

PRSM 2012 Best Practices

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