The RCA Voice - Spring/Summer 2012 - (Page 40)

THEME: CONNECTING COMMUNITIES Bluegrass Cellular Asks Teens to Help Promote Safety with Drive Now. Text L8R. Contest A By Michelle Goodman, Manager, Marketing & Sales Support, Bluegrass Cellular ccording to the National Highway Traffic Safety Administration, every 60 seconds in the United States, more than 1 million drivers are using their cell phones while operating an automobile. Kentucky law prohibits writing, reading or sending a text-based communication while operating a vehicle for all drivers. Drivers under 18 are prohibited from a cell phone in any way while behind the wheel. Bluegrass Cellular launched Drive Now. Text L8R., a wireless safety initiative, last year to help encourage its customers and all wireless users to focus on the road while driving. The initiative was announced in June 2011 during Wireless Safety Week sponsored by the National Safety Council. It Started with Free Headsets To kick off the campaign, Bluegrass Cellular’s 21 customer care centers gave away hands-free headsets throughout the week and offered other hands free accessories at 50 percent off. Customers were encouraged to take the Drive Now. Text L8R. pledge to put safety first. Pledge cards are available in stores and online at and promoted via the company’s active social media platforms – Facebook and Twitter. Then We Took It to the Streets To take the campaign to the next level, Bluegrass Cellular challenged high school students in its 40-county service area to create a video public service announcement in support of the campaign. The winning team would receive a grand prize of $1,000. Letters were sent to each high school in the Bluegrass Cellular coverage area in August to promote the contest. A flyer was mailed to each school in mid-September as a reminder of the impending deadline. In addition, media relations efforts spread the word to communities during August and September and resulted in placements in local newspapers. More than 30 entries from 17 counties were received for the contest. The winning submission is featured at and distributed via Bluegrass Cellular’s social media channels. What’s Next Bluegrass Cellular has plans to collaborate with Kentucky State Police to reinforce the Drive Now. Text L8R. message in high schools this year. The winning video submission will also be featured during those programs. The winning submission is featured at and distributed via Bluegrass Cellular’s social media channels. 40 THE VOICE • • Spring/Summer 2012

Table of Contents for the Digital Edition of The RCA Voice - Spring/Summer 2012

2011/2012 Board of Directors/Staff
Chairman’s Letter
A Message from the President & CEO
The Community Shift: New Roles for Service Providers in the Networked-community Age
Broadband for All
Making the Networked Society a Reality
A Missed Opportunity: The FCC’s Long-awaited USF Reform Falls Short
LTE Connects Rural Wireless Communities Previously Excluded from High-speed Internet Access
Network Sharing: A Cost-saving Opportunity to Connect Communities
How LTE Deployments Are Keeping Rural Communities Connected
The Value of Connection
Rich Communication Suite Connects Mobile Users in New Ways
Snapshot: Planning for 2020
Connecting with Today’s Consumer
Bluegrass Cellular Asks Teens to Help Promote Safety with Drive Now. Text L8R. Contest
How Innovative Technologies Can Help During Extreme Emergency Situations
Club Mosaic” Powers Mosaic Mobile Growth
Door County Network Expansion Shows Commitment to Rural Development
(Dis)Connecting Communities in a Changing World
Connecting Communities – Behavior, Innovation and Value
LTE Network Migration: “Adaptive” Customer Service Assurance Required for Monitoring and Troubleshooting
Supporting the Mobile Global Village
Index of Advertisers
Congressional Spotlight: Congressman Don Young

The RCA Voice - Spring/Summer 2012