Government Connections - Winter 2012 - (Page 15)

THAT’S TECHNOLOGY Social Media Use Jumps Dramatically Among Federal Employees By Wyatt Kash approaching main stream adoption in the federal government, with 41 percent of federal workforce respondents polled in a new survey having begun using social media in the past year. That’s in addition to 51 percent who had begun using social media more than a year ago, leaving only 8 percent of federal employees who say they do not use social media. Perhaps more significantly, the distinction of where federal employees use social media – once clearly confined to home or controlled office use – has begun to dissolve. While 92 percent of federal respondents said they use social media at home, 74 percent use it at work and 70 percent use it via mobile devices, the study suggested federal agencies are demonstrating a new level of comfort in using social media. Part of that trend stems from the fact that government agencies are still primarily using social media to deliver information to the public. The top five uses of social media within the federal government, according to respondents, include: • To inform decision making – 100% • To communicate externally with citizens and other agencies and organizations – 81% • To communicate internally between colleagues – 78% • For research purposes/to gather information – 64% • For promotion/marketing – 61% At the same time, the number of major sites banned by agencies for use by federal employees – and the number of people restricted from using social media on behalf of their agency – dropped dramatically over the past year. A year ago, 55 percent of federal respondents in the survey said they were banned from using such sites as Facebook, Twitter, YouTube, MySpace and LinkedIn. That percentage dropped to 19 percent this year, the SOCIAL MEDIA IS Sites Used Most During the Past Month 2010 Federal Govt 72% 61% 32% 30% 2011 Federal Govt 86% 80% 70% 55% 2011 Contractors 88% 87% 93% 70% study found, with a significant increase in LinkedIn and Twitter over last year. Among the four most popular social media sites, federal users reported the following increases from 2010 to 2011: • Facebook use increased from 72% to 86% • YouTube use increased from 61% to 80% • LinkedIn use increased from 32% to 70% • Twitter use increased from 30% to 55% Federal employees are also using a variety of government-specific social sites 70% 62% 60% 53% 50% Federal Govt Contractors 42% 40% 30% 20% 10% 0% 35% 39% 28% 29% 27% iPhone Blackberry Android iPad Most widely used mobile devices used to access social media by federal government employees and government contractors. 15

Table of Contents for the Digital Edition of Government Connections - Winter 2012

President’s Letter
Editor’s Letter
Going Places
Education Edge
That’s Technology
Supplier Strategy
Plan Green
Travel Tips & Trends
Good to Know
Dieting on a Per Diem
Budget Boosters
Location, Location, Location
OGE Proposes Ethics Changes
The Evolution of e-RFPs
Organizing More Effective Meetings
7 Deadly Sins of Small Meetings
SGMP Nation
Membership News
Conference Connection
Advertisers’ Index
The Meeting Minute

Government Connections - Winter 2012