SIA The Intelligent Partner - Winter 2008 - (Page 23) CUSTOM BUILT Women’s-specific? Today’s consumers want me-specific. • Anon interchangeable goggle straps • Burton interchangeable cushioning EST bindings • Burton individually numbered each Limited Edition Custom Yo! binding • Micro-adjusting flex control, forward lean, canting and heel inclination in Dalbello Axion series boots • K2 Dialed Adjustable Fit System helmets • Smartwool’s WoolBeing regenerative socks for “special needs” pregnant women, waiters, foot commuters, travelers, busy parents and diabetics • Mountain ops, search and rescue and heli guides dictated design in Spyder’s Riva Work Shell and Work pant • All Full Tilt ski boot liners are custom heat moldable • Atomic M-Tech 90 Adaptive Fit System ski boots 40 ACRES AND A SKI AIR APPARENT Michael Jordan’s got nothing on these anti-gravity machines. Get ready to fly. • Full Tilt Hot Dogger boots • Burton Farm, Operator and Fix snowboards • Roxy’s line boasts seven twintips led by Sarah Burke’s magical Broomstix • Scott Sheela twintip skis • Line Shadow park skis Like America’s early settlers pressing westward, the pressure for 40 acres of one’s own fresh tracks pushes more purists and addicts into the backcountry. Open gates and lift-access BC throws those doors wide open for exploration. • K2 Apache Xplorer skis • Karhu Storm, Storm BC, Spire and Spire BC skis • Marmot Troll Wall jacket GAME ON Game improvement is the MO in R&D specifically for all-mountain performance, for all skill levels. • Elan Magfire 78, Magfire 78 Ti, Mag 10 ti and Pure Spice skis • Roxy Shazam all-mountain twintip skis • Scott’s Natural Light Lens goggles IN HEAT Frigophobia is a commonly cited excuse for hunkering down come winter, especially among women. Quit quaking in your snow boots: Manufacturers are fattening outerwear with warming technologies that make the Arctic feel downright balmy. Burton Thermo-Tex thermal ink-heated printing technology Descente SolarSensor heat retaining fabric Helly Hansen Odin PCM softshell jacket Arc’Teryx Kappa AR pant Hotfingers Hot-rap collection Lorpen PrimaLoft women’s ski sock Mountain Hardwear Red Savina heated gloves The North Face Prism Optimus bootie Holden’s Schoeller c_change outerwear Spyder Heat integrated heating element technology • • • • • • • • • • IT’S A JUNGLE OUT THERE Animal prints from the Amazon to Zimbabwe are making appearances in collections sexy and steezey alike. • Nils BeYourOwnBrand zebra, croc, cheetah, ostrich, and giraffe prints • Burton zebra print Veil One Piece jumpsuit • DNA reptile emboss-print laminated fabric • RED fur and snakeskin helmets BIG GUNS Filmmakers and adrenaline junkies have spawned a category unto themselves involving seeking out nature’s “Do Not Trespass” signs, and then hucking them. You’re gonna need mighty big…boards to do that. • Elan Pogo Holmes skis • K2 ObSethed skis • Line EP Pro, Sir Francis Bacon and Elizabeth skis • Salomon The Lord and The Lady skis and Ghost boots • Atomic Nuke 120 boots | SIA | T.I.P. | WINTER 2008 | 23
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