SIA The Intelligent Partner - Winter 2008 - (Page 24) | S I A . 0 8 S NOWS P OR T S TRA D E SHOW | TREN D S | BY J E N N W E E D E SNOW HARES Ski bunnies are lodge dwellers, but the new breed of mountain divas are flaunting glitz and glam, bling and baubles in the park, powder, trees, chutes and cliffs. Luxury looks and materials disguise uncompromising performance features. • Revamped Elan Black Magic skis • Full Tilt Sally boots • Helly Hansen High Society Silver Rush XP jacket • K2 CLAW $ Mix snowboard, Affair Access boots and Auto Agogo bindings • Nils 5th Avenue Collection • Fera Noir collection EYE CANDY Bold, colorful graphics splatter snow-white hills like Pollock before a blank canvas. Products, and the people who wear them, unabashedly beg, “Check me out!” So check these out for making strong visual statements on the sales floor. • SMS The Korner jacket Cubic print in lemon, orange and aqua • Roxy big, bright, bold lettered prints on apparel and hardgoods • Quiksilver Holy Smoke jacket in pop green, ocean blue and gray • Atlas revisits mid-80s SoCal beach culture for its new graphics • Burton X8 Living Color graphic application morphs topsheet art as the temperature changes • K2 and Mishka NYC collaboration snowboards • Rossignol’s revamped AT and Telemark ski graphics • smARTwool lifestyle collection of local-artist-designed socks NICHE MARKETING One of the fastest growing segments in snow sports, the women’s market is evolving to meet gender-specific market demands, from park-specific skis to gloves that moisturize dry hands. • K2 Fling park skis • Line Pandora powder ski • Swany LF-17 X-CEED Skintex moisturizing glove • Marmot Fjell mountaineering jacket • Oakley Gretchen Bleiler signature series apparel and accessories • Ride Canvas board, Sash Boa Coiler boot and Zeta MVMNT binding • Spyder women’s Race collection • Rossignol Kali twintip AT/Telemark skis • Atomic Bad Kitty freestyle ski STREET STYLE Street fashion continues to direct on-snow styles with tweeds, herringbone, denim, leather and jacquards modified to survive Mother Nature’s worst wrath. • The North Face denim Fembot bib • Salomon jacquard Gangsta jacket and pant • Quiksilver satin-lined leather Faster Pussycat jacket • Obermeyer plaid and herringbone Dolly jacket • Marmot herringbone Starlet insulated jacket Roxy plaid and herringbone fabrics Ride linen twill, plaid, tweed and metallic stripe herringbone fabrics SMS leather, baroqueembossed, denim, linen and tweed fabrics Descente Bright Leather Face fabric DNA wool and denim fabrics • • GLO STICKS Great for night skiing, dodging semis on dark highways or illuminating romantic candle-lit après-dinners, glow-in-the-dark gear highlights the fun factor in snow sports. • Burton un…inc EST and The Soul Glow blue Lexa EST • Oakley’s Trevor Andrews signature series Frogskin sunglasses • RED’s water-dipped goggle clip • Spyder Regime GID and Impulse GID jackets • Venom Invasion Rail jacket and pant • • • DIGITAL AGE Gidgets, gadget and gizmos are integrated into apparel and accessories to ensure you never miss a song or a call, no matter where you are. 180s Tec Touch Gloves • Bula Stereohead headwear • Burton NEW ASSystem removable hood speakers and amp • • d POW Pho-Tog and Fooji gloves 24 | SIA | T.I.P. | WINTER 2008
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