SIA The Intelligent Partner - Fall 2007 - (Page 24)

| TR E N D S | BY J E NN WE EDE | On thepay for what works Money Consumers will Think Pink Women feel good about gear that works on snow and works to support research and education to preventing and ﬁnding a cure for breast cancer. Optic Nerve Toby sunglasses Tubbs Wilderness snowshoes Fox River women’s socks Manzella Pink Power glove Sessions B4BC Madonna jacket K2 T:9 Alliance hardgoods Hide and Seek Like Lara Croft, leather’s as durable as it is sexy. This season, leather and leather-looking materials are quintessentially cool for men and women. No performance or comfort compromises required. Salomon Divine and Divine Origins helmets Black Diamond Mad Max gloves Burton Triad Lounge snowboard binding Dalbello Proton 14 Carbon boots Ride Signature Shane Flood jacket and pants Scott Leather pole Dakine Targa mitts M aking dollars and cents of this season’s top product trends requires understanding of the motivating factors that crack wallets wide open. The “blue light special” as a sales tactic has gone the way of the Pony Express. Consumers are educated and savvy. They’re seeking personalized performance and style. They’re willing to pay for products that they connect with as smart, sexy, savvy, styley or steezey – and manufacturers are pandering to their every whim. Fit Model From miniscule to mammoth, size matters. Recognizing America’s expanding spectrum of snow sports participants, manufacturers are offering sizes that broaden the spectrum of what bodies wear out there. From petite pants to super-fat skis, size is the big story. Burton Custom Wide and Custom X Wide boards Salomon Rocker skis Rossignol Steeze skis Burton’s 3 sizes of women’s binding base plates SMS XXS through XXL apparel Volkl up to size XXXXL apparel Beautiful Skier plus-size collection Nils petite XXS through size 18 pants Touch Me Ooh, baby. Fine wools, slubby tweeds, chunky crochets and creamy cashmere create decadent tactile sensations you can’t put down. Texture tops helmets and snowboards as well for hands-on appeal. Fera Magellan safari jacket SMS Sensei jacket Moon Shadow Knitters Guild from Peru headwear Ride UL topsheet technology K2 Tekstyle topsheets Volkl Squad, Squad Prime and Jibster boards R.E.D. Trace 3-D helmet Pro-tec Vigilante helmet SMART Girl Power Proliﬁc pro-level hardgoods ﬁnally catch up with expert female rippers. Boots, bindings and planks make no compromises in peak performance or price. Dalbello Kryzma ski boot Head Dream Thang ski boot Tecnica Attiva Pro ski boot Salomon Idol ski boot Vans Veil snowboard boot Elan Wave Spice ski Scarpa T1 Lady Telemark boot Ride Zeta MVMNT dfc binding DeLuxe Suede, faux furs, velvet, satin, duvet down – with these luxurious materials, expect to be fed bon bons on the gondola, then bomb the steeps and deeps fully protected. Call it decadent function. Call it sold. Northwave Topza boots Scott Velvet goggle and poles Bonﬁre Safari jacket Mountain Hardwear Lynx jacket Cappel Winsor Down jacket Sunice Grace jacket Scott Abstract jacket and Dominion pants PhD-Engineered Innovative insider engineering makes these techy gear ﬁnds truly useful. Ambitiously tackling individual comfort, convenience and performance challenges, these trick technologies show change is not only inevitable, it’s edifying. Burton EST binding Lib-Tech Skate Banana snowboard Smith I/O goggles Salomon SNS Pilot Sport binding Spyder Harness system jacket and snowsuit Mountain Hardwear Carve jacket Marmot La Grave jacket Dropzone sports watch SEXY Feminist Movement Exploding women’s collections address a vast diversity of women and their very different needs. From entry-level jib boards to expert-level ski boots, chic sunglasses to goggles ready to ride the storm, the perfect size, ﬁt, shape and style are easier than ever to ﬁnd, and sell. Bonﬁre Mood pant Scott Diva series poles Burton’s 11 women’s-speciﬁc snowboards Fischer Vision Elegance skis Alpina Eve 30 boot Ride Rapture snowboard Tubbs Mountaineer Series snowshoes Zeal Airstream sunglasses Spy Bias goggles SAVVY Nature Calls Au natural isn’t just for hippies anymore. Eco-friendly is good for the planet and good for your bottom line since it’s a trendy selling point. Renewable bamboos and woods, up-cycled natural byproducts such as coconut shells, sustainable wools and recycled and recyclable fabrics up the value in technical apparel, boards and skis. Cold Remedy Cold season heats up with high-tech and low-tech ways to chase away Old Man Winter’s nasty nip so you stay warmer longer. Salomon Toasty Toes snowboard boots Burton Supreme Heat snowboard boots Karbon Apollo K7401 jacket Helly Hansen Freeze Zip top 24 | S I A | T . I . P . | FA L L 2 0 0 7

Table of Contents Feed for the Digital Edition of SIA The Intelligent Partner - Fall 2007

SIA The Intelligent Partner - Fall 2007 Contents Word off the Slopes Welcome Best of the Best 287 Goodyear Blimps and the Bottom Line Faces in the Crowd On the Money SIA Products and Services Index to Advertisers Advertisers.com

SIA The Intelligent Partner - Fall 2007

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