SIA The Intelligent Partner - Fall 2007 - (Page 25)

Arbor EcoTechnology Wasteland and Cadence boards Roxy Envi bamboo topsheet snowboard Venture organic cotton and hemp topsheet snowboards Fischer Fuma wood cross-country skis Marmot Polartec Power Dry with Cocona base layers Roxy Pop Rocks bamboo base layers Icebreaker traceable sustainable Merino wool underwear and boosts add-on sales. Salomon Exposure jacket and pants match Mynx skis Dalbello and Elan merchandising alliance Fischer alpine race boot and ski collection Burton Shaun White and B by Burton collections Spyder SOS ﬂag lining Poacher jacket Ride jackets and pants with custom bandanas Burton Coalition Custom Detox binding with an integrated bottle opener Smith Exclusivo collection goggles Eyes on the Prize Goggles are the It item for the in crowd. Like a Gucci bag on Fifth Ave., boldly patterned eyewear is essential on-snow. Scott Sakura Spy Zed Adidas Burna Anon Romain De Marchi Uvex Univision camo Snurban Style Street style is steering a snurban revolution. Textile technology has transformed non-traditional outerwear fabrics, textures and styles into truly weatherproof protection that mirrors modern fashion. Menswear suiting styles, plaid, pinstripe, houndstooth, herringbone, check, tweed, corduroy, linen, damask and jacquard are virtually indistinguishable from designer togs. Orage Colette jacket Columbia Golf Pro Plaid jacket Vans Kiera jacket and pant Quiksilver J-Turn Soft Hand Plaid jacket Fera Soho peacoat Salomon Lark snowboard and Bomb Drop suspender pants Nils pinstripe stretch jacket and stretch pants Sunice JFC Pro Model jacket Bonﬁre Blazer jacket Powder to the People Powder’s addictive. But now one kind is legal. Thanks to better backcountry access and gates, skiers and riders are taking it out of bounds to push their own limits in the ultimate terrain park: nature herself. New powder-meets-park technologies take you further. Elan Zenmaster skis Atomic Thug skis K2 Hellbent skis Volkl Katana skis Black Diamond Zealot skis Fischer Addict Pro skis Marker The Duke binding Ride ATV Collection boards Tailor-Made Kill the sea of homogeny with customization. Individualists are happy to pay extra to assert their mark of distinction. Burton Series 13 snowboards Élan Artec snowboards Atlas custom-ﬁt Active Fit/Active Lift snowshoe binding system Vans Customs program Polartec custom prints Venom Revy customizable pockets Ride Custom Balance footbeds Timbuktu bags Line skis build your own web pages Keep it Light Enough to Travel Often getting to the goods requires logging some miles. Clever on-the-go gear makes the journey a breeze. Dakine Outtabounds pack Orage TJ Pro Model jacket Burton Travel hoodie Loud and Clear These tunes are moving and shaking – literally – in fun and funky portable audio bags. Whether bowling bag or backpack, tote these to get the party started anywhere. Venom Groove backpack Life Pop boom-box shoulder bags Camelbak Hellion backpack On Tour In its own little microcosmic growth spurt, alpine touring skis serve out-the-gate powder poaching as well as traditional touring. These super-light sticks get the green light. Black Diamond Machine K2 Miss Baker Atomic Free Dream Elan M888 Scott P4 Retro ‘80s Punk, preppy, Pat Benatar – it’s all ’80s all over again. Distressed denim, skintight “rocker-ﬁt” and in-the-boot-stretch pants and blouson and anorak tops top the throwbacks hit list. Roxy Bangles anorak Burton LTD Gore-Tex denim Scott Alchemist jacket and pants Ride Bastille Conﬁnement pant Fera Angelina stretch pant L1 Four Horsemen Slim Boot Cut pant Dakine studded Crossﬁre glove Artistic License Ski and snowboard gear is the new canvas for modern artists. From spray paint to bamboo brushes, artists let loose on boards, boots, helmets and jackets. Grafﬁ ti tags, tattoos, cartoons, sketches and script alike, these pieces are collectors’ items. Salomon’s Sanchez snowboard and J boot Smith limited edition Artist Series helmet Arbor Push snowboard STYLEY Match Point Ready-to-wear design is ready-to-wear on snow with head-to-toe matching outﬁ ts and color stories. While softgoods are key for optimizing merchandising, hardgoods factor into the mix as well. Strong brand messaging looks good STEEZEY In the Know There’s more than meets the eye in these iconic pieces of steeze that’ll lure the core like frat boys to a free-ﬂowing keg. It’s grassroots couth. | S I A | T . I . P . | FA L L 2 0 0 7 | 25

Table of Contents Feed for the Digital Edition of SIA The Intelligent Partner - Fall 2007

SIA The Intelligent Partner - Fall 2007 Contents Word off the Slopes Welcome Best of the Best 287 Goodyear Blimps and the Bottom Line Faces in the Crowd On the Money SIA Products and Services Index to Advertisers Advertisers.com

SIA The Intelligent Partner - Fall 2007

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