SIA The Intelligent Partner - Fall 2007 - (Page 5) T. .I.P 22 27 | R E TA I L | 12 Best of the Best 10 industry pros share their high-quality methods By Jonathan Wiesel The Intelligent Partner Official magazine of SnowSports Industries America | I N D U STRY | Faces in the Crowd Snow sports’ newest crop of recruits | D E PA RTMEN TS | 8 Word off the Slopes 10 Welcome 30 Index to Advertisers 30 Advertisers.com 24 On the Money Consumers will pay for what works By Jenn Weede 12 12 24 | E N V I R O N ME NT | 18 287 Goodyear Blimps and the Bottom Line The first in a series of practical solutions to save your business money By Jon Rucker SEASON 2007 T.I.P. The Intelligent Partner is published for: Published by: SnowSports Industries America (SIA) 8377-B Greensboro Drive McLean, VA 22102-3529 Phone: (703) 556-9020 Fax: (703) 821-8276 www.thesnowtrade.org siamail@thesnowtrade.org Editor: Alicia Allen aallen@snowsports.org Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Phone: (800) 369-6220 Fax: (352) 331-3525 www.naylor.com Publisher: John Kilchenstein Editor: Lyle Fitzsimmons Project Manager: Heather Ciocca On the cover: Kevinarnoldphoto.com Sales Manager: Heather Ciocca àà Fall 2007 SIA Products and Services Publication Director: Dave Turgeon Marketing: Heather Zimmerman Book Leader: Chris Vermeulen Advertising Sales Representatives: Rya Boyce, Drew Jasinski, Nils Leonard, Chris Zabel Sales Administration: Sheila Roberts Layout & Design: Naylor, LLC Advertising Art: Christina O’Connor For editorial inquiries contact: Lyle Fitzsimmons, lfitzsimmons@naylor.com For advertising sales information contact: Dave Turgeon, DTurgeon@naylor.com T.I.P. The Intelligent Partner, magazine of SnowSports Industries America, is published three times yearly – two in print and once online – by Naylor, LLC. The contents of this publication by Naylor, LLC. ©2007 Naylor, LLC. All rights reserved. The contents of this publication may not be reproduced, in whole or in part, without the prior written consent of the publisher. PUBLISHED OCTOBER 2007/SIA-B0207/6342 | S I A | T . I . P . | FA L L 2 0 0 7 | 5 http://www.naylor.com http://www.thesnowtrade.org http://www.naylor.com http://Kevinarnoldphoto.com
Table of Contents Feed for the Digital Edition of SIA The Intelligent Partner - Fall 2007 SIA The Intelligent Partner - Fall 2007 Contents Word off the Slopes Welcome Best of the Best 287 Goodyear Blimps and the Bottom Line Faces in the Crowd On the Money SIA Products and Services Index to Advertisers Advertisers.com SIA The Intelligent Partner - Fall 2007 SIA The Intelligent Partner - Fall 2007 - SIA The Intelligent Partner - Fall 2007 (Page 1) SIA The Intelligent Partner - Fall 2007 - SIA The Intelligent Partner - Fall 2007 (Page 2) SIA The Intelligent Partner - Fall 2007 - SIA The Intelligent Partner - Fall 2007 (Page 3) SIA The Intelligent Partner - Fall 2007 - SIA The Intelligent Partner - Fall 2007 (Page 4) SIA The Intelligent Partner - Fall 2007 - Contents (Page 5) SIA The Intelligent Partner - Fall 2007 - Contents (Page 6) SIA The Intelligent Partner - Fall 2007 - Contents (Page 7) SIA The Intelligent Partner - Fall 2007 - Word off the Slopes (Page 8) SIA The Intelligent Partner - Fall 2007 - Word off the Slopes (Page 9) SIA The Intelligent Partner - Fall 2007 - Welcome (Page 10) SIA The Intelligent Partner - Fall 2007 - Welcome (Page 11) SIA The Intelligent Partner - Fall 2007 - Best of the Best (Page 12) SIA The Intelligent Partner - Fall 2007 - Best of the Best (Page 13) SIA The Intelligent Partner - Fall 2007 - Best of the Best (Page 14) SIA The Intelligent Partner - Fall 2007 - Best of the Best (Page 15) SIA The Intelligent Partner - Fall 2007 - Best of the Best (Page 16) SIA The Intelligent Partner - Fall 2007 - Best of the Best (Page 17) SIA The Intelligent Partner - Fall 2007 - 287 Goodyear Blimps and the Bottom Line (Page 18) SIA The Intelligent Partner - Fall 2007 - 287 Goodyear Blimps and the Bottom Line (Page 19) SIA The Intelligent Partner - Fall 2007 - 287 Goodyear Blimps and the Bottom Line (Page 20) SIA The Intelligent Partner - Fall 2007 - 287 Goodyear Blimps and the Bottom Line (Page 21) SIA The Intelligent Partner - Fall 2007 - Faces in the Crowd (Page 22) SIA The Intelligent Partner - Fall 2007 - Faces in the Crowd (Page 23) SIA The Intelligent Partner - Fall 2007 - On the Money (Page 24) SIA The Intelligent Partner - Fall 2007 - On the Money (Page 25) SIA The Intelligent Partner - Fall 2007 - On the Money (Page 26) SIA The Intelligent Partner - Fall 2007 - SIA Products and Services (Page 27) SIA The Intelligent Partner - Fall 2007 - SIA Products and Services (Page 28) SIA The Intelligent Partner - Fall 2007 - SIA Products and Services (Page 29) SIA The Intelligent Partner - Fall 2007 - Advertisers.com (Page 30) SIA The Intelligent Partner - Fall 2007 - Advertisers.com (Page 31) SIA The Intelligent Partner - Fall 2007 - Advertisers.com (Page 32)
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