SIA The Intelligent Partner - Summer 2007 - (Page 26)

S I A | P RO D UC T S & S ERV I C ES | s a member-owned organization, we are here to grow your business through the support and collective development of the snow sports industry. Through the many assets SIA offers, we work for you and with you year-round as Your Intelligent Partner. We, SIA.Your Intelligent Partner.365, want to continue to be Your Association A Featured speakers include: Jason Gee and Jim Spring (Leisure Trends); Tom Shay (Proﬁts PLUS) and Mike Duncan (Sage Island Productions). Workshops also include: free continental breakfast and lunch; Rep of the Year Awards; drawing for a free trip to Las Vegas; and MORE…… Locations and dates are as follows: 9/12/07 Seattle 9/13/07 Sacramento 9/18/07 Chicago Your Intelligent Partner.365. 9/19/ 07 Springﬁeld, MA 9/20/07 Philadelphia 10/2/07 Denver 10/3/07 Salt Lake City “The best SIA sponsored event I have attended, exclaimed ” ’06 attendee John Schweizer, president of Garmont, NA Detailed information and registration forms can be found by clicking here. We hope to see you there. SIA IS YOUR ASSOCIATION We, SIA, recommit to serving the industry as Your Intelligent Partner.365. through aggregate information, consumer initiatives, the SIA.08 SnowSports Trade Show, exclusive research, fall education workshops and member programs. Count on us as Your Trade Show Department, Your Research Department and Your Services Department. Following are some services SIA would like to highlight in this issue of T.I.P . 2007 FALL EDUCATION WORKSHOPS For the third straight year, SIA will host its Fall Workshops canvassing various cities from coast to coast. Entitled Know Your Customers – Grow Your Business, this content-packed one-day workshop will offer state-of-the-art information that will help you cater to your customers’ needs and make the sale. Content is directed primarily toward retail upper management but will include crucial information for suppliers and reps that helps ensure consistency all along the supply chain. You will learn about: • characteristics and habits that push snow sports participant hot buttons; • sales and merchandising techniques that help move product; • tips on maximizing your work force; • Internet marketing technology that builds community for your operation and motivates customers to buy. SIA’s inSight™ V 5.0 2007 The Ultimate Database & Sales Management Tool for the snow sports industry. If you manage sales for your company, and you’re not using inSight, you’re missing out. • The deﬁnitive list of over 7,500 shops that sell snow sports products in the U.S. Use it for mailings, strategic planning, target lists for reps. • Building strong and effective sales presentations with territory distribution maps and demographic data using MapPoint and inSight. • Analyzing how your sales compare to the industry average at the state level while effectively gauging your sales team’s performance. 26 | SIA | T.I.P. | SUMMER 2007

Table of Contents Feed for the Digital Edition of SIA The Intelligent Partner - Summer 2007

Contents Word off the Slopes SIA Staff Contributors SIA Business SIA Board of Directors Greening the Biz Want Instant Success? Just Add Snow Out and About Day in the Life – Supplier Day in the Life – Retailer Day in the Life – Rep Products & Services Index to Advertisers

SIA The Intelligent Partner - Summer 2007

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