SIA The Intelligent Partner - Summer 2007 - (Page 27)

SIA’s inSight™ does all this and more. Designed speciﬁcally for the snow sports industry, it shows all the relevant industry data that measures snow sports. See industry stats and data at national and state levels like never before. Incorporate your sales territories and customers to begin making informed decisions quickly whether you’re a new brand to the industry or taking your established brand to the next level. See how you stack up… Find what territories have growth potential based on the shops you are not selling to. Give your reps contact info for new shops while developing forecasts for each shop and you’ve got a targeted & strategic approach to hitting your goals. IS AN OPTIONAL BRAND LISTING FOR YOU? If your company recently launched a new brand or your product name is more recognizable than your SIA membership company name, then the answer is YES! The beneﬁts of purchasing an Optional Brand Listing (OBL) have increased two-fold for the upcoming season with multiple touchpoints and increased distribution. New features for this season include listing(s) in the upgraded Snow Trade Directory with an increased distribution to 30,000 people and companies (a 90% increase over last year); and the opportunity to include a brand logo in addition to the brand listing to help increase visibility. Other features are still as follows: inclusion of brand listing on the SIA.08 Show Floor Plan, on the SIA website exhibitor listing, on your SIA.08 badges. For more information, click here. d 2007 SIA INDUSTRY PLANNER The annual SIA Industry Planner will hit the streets in July 2007. The Planner details some of the most critical dates in the industry trade season from show dates to competition schedules and will keep you in-the-know and on top of your business. It is the most comprehensive planning tool in the industry and can help outline your schedule for the core months of the snow sports industry business cycle. GET TO THE MOU The Pocket Sized Alternative to carrying heavy ski equipment. SKISK8 is fully redesigned for FALL 2007 release. Easier than ever to use. Never carry skis again! Great for kids to move their own gear and for Moms and Dads that already have their hands full. TERRIFIC PRICE POINT! CONTACT: NTAIN Jeanne Mitchell jeanne.mitchell@ski-sk8.com www.ski-sk8.com 325-944-0572 www.fabelheadwear.com 206.390.9322 333147_SKiSk8.indd 1 332029_Fabel.indd 1 6/8/07 9:29:07 AM | S I A | T . I . P . | S U M M E R 2 06/5/07 | 10:26:14 AM 07 27 http://www.ski-sk8.com http://www.fabelheadwear.com http://www.ski-sk8.com http://www.ski-sk8.com

Table of Contents Feed for the Digital Edition of SIA The Intelligent Partner - Summer 2007

Contents Word off the Slopes SIA Staff Contributors SIA Business SIA Board of Directors Greening the Biz Want Instant Success? Just Add Snow Out and About Day in the Life – Supplier Day in the Life – Retailer Day in the Life – Rep Products & Services Index to Advertisers

SIA The Intelligent Partner - Summer 2007

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