SIA The Intelligent Partner - Summer 2007 - (Page 7)

SIA | YOUR INTELLIGENT PARTNER.365 | SIA – Your Intelligent Partner.365 As your Association, we remain focused on increasing product sales and increasing snow sports participation and awareness. Some recent successes to beneﬁt YOU: W • • • • • e had our challenges this season but, more importantly, we had several triumphs thanks to you. • • • • Winter Trails had more partners/sponsors than ever with 26; Winter Feels Good introduced new Education Modules; Succession Plan was produced and will be offered in 2007/2008; Fully staffed Association to better serve your needs and requests. – continued to improve and involve our industry friends such as NSAA, PSIA and schools. Two new education modules were introduced for Winter Feels Good and Winter Trails had more partners and sponsors than in the past with 26. The more we can get young people on the snow and loving our sports, the more products we will sell. Summer Snowdown, where mainstream media learns about the latest snow sports trends, was a huge success – 22 members, 52 journalists from 40 publications with a 150 million circulation. The trade show alone had over 3.7 million media impressions. As we move forward, we will be taking a hard look at what we, as your Association, can do to enhance your membership and your business. First response: our revised tagline to reﬂect our commitment to you year-round. Your Intelligent Partner.365. We look forward to bringing you new businessdriving opportunities over the next year and will provide details in the upcoming issues of T.I.P Our future is bright. . d SIA.07 SnowSports Trade Show: Your seventh trade show was completed without an increase in fees; Two new Showcases were added this year; International attendance at the trade show increased by 22%; Rep and Supplier introduced; Awards were INCREASING BUSINESS AND SELLING PRODUCTS As Your Intelligent Partner.365., SIA continued to invest both time and money into research projects with updates and additional areas of interest (intermediate participants) planned for the Model for Success. SIA administered over 90 research reports and made some signiﬁcant changes to the Retail Audit and brand share reports including methodology information. Enhancing the theme from last year, SIA continued to evaluate and develop products that can help you compete in this everchanging, challenging marketplace.The Fall Educational Workshops were a hit last year with more than 500 people participating. 5 education seminars, 8 tuning clinics and 2 presentations (Selling to Women and Model for Success) were held. Research: • Over 90 different pieces of Research were conducted to better serve our industry. Member Services: • • Successful in eliminating tariffs on ski, snowboard and XC boots; Launched Moving Product Initiative; INCREASING PARTICIPATION AND AWARENESS Your community outreach initiatives – Winter Feels Good and Winter Trails Contributors Iseult Devlin is a freelance writer who has covered adventure sports travel and health subjects for magazines including Outside, Sports Illustrated for Women, Ski, Skiing and Newsweek. is Senior Editor handling daily news for SkiPressWorld.com and was Editorial Director for the Snowpress Show Daily at SIA.07. recently earned a master’s degree in environmental journalism, while cycling to class every day. A ski industry has-been, he’s worked in retail, wholesale, publishing and resort marketing, and still teaches skiing at Beaver Creek. He’s installed thermal solar panels on his own roof. SIA Board of Directors Chair Mike Carey Seirus Innovative Accessories First Vice Chair David Lampert Swix Sports USA Second Vice Chair Bryan Johnston Burton Snowboards Secretary Tim Petrick K2 Corporation Treasurer Carl Helmetag Uvex Sports Inc. SIA President David Ingemie SnowSports Industries America Director Randy Black PolarMAX Director Cindi Busenhart Sessions, Inc. Director Marty Carrigan BOA Technology Director David Currier Carrera Director Eric D’Anjou Coalision | Orage Director Jeff Garry AFRC Director Curt Geiger Descente North America Director Francois Goulet Rossignol Ski Company, Inc. Director Bob Gundram C3 Worldwide Director Steve Kvinlaug Alpina Sports Corp Director Mike Noonan Volkl Director David Rosenberger Quiksilver, Inc Director Betty Tung Fera International Corp. Director Mike West 686 General Counsel J.E. Corette III DLA Piper US LLP Ex ofﬁcio Diane Boyer SKEA Peter Kray Seth Masia | SIA | T.I.P. | SUMMER 2007 | 7 http://SkiPressWorld.com

Table of Contents Feed for the Digital Edition of SIA The Intelligent Partner - Summer 2007

Contents Word off the Slopes SIA Staff Contributors SIA Business SIA Board of Directors Greening the Biz Want Instant Success? Just Add Snow Out and About Day in the Life – Supplier Day in the Life – Retailer Day in the Life – Rep Products & Services Index to Advertisers

SIA The Intelligent Partner - Summer 2007

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