SIA The Intelligent Partner - Summer 2007 - (Page 8) I N DUST RY | EN V IRONMENT | BY S E T H M ASI A Greening the Biz Retailers and vendors plan for a carbon-neutral future. PHOTO BY LEVINE/WEEDE M ost of us took up snowsports simply because we loved being out of doors in winter. We loved the clean crisp air, the brilliance of sunlight on snow, silence of the woods, and the stunning mountain landscapes. We loved the thrill and challenge of the sport itself and the sense of mastery it brought as our skills improved. We loved the companionship of people who felt as we did. Global climate change puts all of that at risk. As an industry, we’ve faced and mastered challenges in the past. We found technological solutions to fragile, awkward skis; lower-leg fractures; cold and wet feet, hands and bodies; 40-minute lift lines; even to crummy snow. Solutions always required innovative thinking, leadership, and smart marketing. The industry has a pretty good track record thus far. Let’s not drop the ball now. Snowsports businesses have an important role to play in turning climate change around. Yes, we’re a smaller industry with a (comparatively) minimal carbon footprint, but we’re highly visible, and we can educate our customers and their business- 8 | SIA | T.I.P. | SUMMER 2007
Table of Contents Feed for the Digital Edition of SIA The Intelligent Partner - Summer 2007 Contents Word off the Slopes SIA Staff Contributors SIA Business SIA Board of Directors Greening the Biz Want Instant Success? Just Add Snow Out and About Day in the Life – Supplier Day in the Life – Retailer Day in the Life – Rep Products & Services Index to Advertisers SIA The Intelligent Partner - Summer 2007 SIA The Intelligent Partner - Summer 2007 - (Page 1) SIA The Intelligent Partner - Summer 2007 - (Page 2) SIA The Intelligent Partner - Summer 2007 - (Page 3) SIA The Intelligent Partner - Summer 2007 - (Page 4) SIA The Intelligent Partner - Summer 2007 - Contents (Page 5) SIA The Intelligent Partner - Summer 2007 - SIA Staff (Page 6) SIA The Intelligent Partner - Summer 2007 - SIA Board of Directors (Page 7) SIA The Intelligent Partner - Summer 2007 - Greening the Biz (Page 8) SIA The Intelligent Partner - Summer 2007 - Greening the Biz (Page 9) SIA The Intelligent Partner - Summer 2007 - Greening the Biz (Page 10) SIA The Intelligent Partner - Summer 2007 - Greening the Biz (Page 11) SIA The Intelligent Partner - Summer 2007 - Want Instant Success? Just Add Snow (Page 12) SIA The Intelligent Partner - Summer 2007 - Want Instant Success? Just Add Snow (Page 13) SIA The Intelligent Partner - Summer 2007 - Want Instant Success? Just Add Snow (Page 14) SIA The Intelligent Partner - Summer 2007 - Want Instant Success? Just Add Snow (Page 15) SIA The Intelligent Partner - Summer 2007 - Out and About (Page 16) SIA The Intelligent Partner - Summer 2007 - Out and About (Page 17) SIA The Intelligent Partner - Summer 2007 - Out and About (Page 18) SIA The Intelligent Partner - Summer 2007 - Out and About (Page 19) SIA The Intelligent Partner - Summer 2007 - Day in the Life – Supplier (Page 20) SIA The Intelligent Partner - Summer 2007 - Day in the Life – Supplier (Page 21) SIA The Intelligent Partner - Summer 2007 - Day in the Life – Retailer (Page 22) SIA The Intelligent Partner - Summer 2007 - Day in the Life – Retailer (Page 23) SIA The Intelligent Partner - Summer 2007 - Day in the Life – Rep (Page 24) SIA The Intelligent Partner - Summer 2007 - Day in the Life – Rep (Page 25) SIA The Intelligent Partner - Summer 2007 - Products & Services (Page 26) SIA The Intelligent Partner - Summer 2007 - Products & Services (Page 27) SIA The Intelligent Partner - Summer 2007 - Products & Services (Page 28) SIA The Intelligent Partner - Summer 2007 - Products & Services (Page 29) SIA The Intelligent Partner - Summer 2007 - Index to Advertisers (Page 30) SIA The Intelligent Partner - Summer 2007 - Index to Advertisers (Page 31) SIA The Intelligent Partner - Summer 2007 - Index to Advertisers (Page 32)
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