Association Leadership - January/February 2008 - (Page 14) cover story: alliance building more through By Bill McCausland COO, Texas Exes Accomplishing collaboration If it works for Aggies and Longhorns, it can work for you Successful business alliances come in all shapes and sizes, and sometimes with the most unlikely partners. Would you believe the University of Texas and Texas A&M University work as partners on initiatives including “Orange and Maroon Legislative Day” and “Horns and Aggies Together for a Change,” as well as on a continued combined effort to promote higher education for high school students? It’s true. And if alliances work well for Aggies and Longhorns, imagine what a strategic alliance can do for your association. The buzz about partnering or forming alliances among organizations is omnipresent. Many have alliances as an integral part of mission statements and overall strategies, and they search for partners with whom they can work achieve common goals. Though many alliances are doomed from the beginning and eventually fail from lack of clear objectives and a detailed plan, there are many effective alliances that accomplish their goals and enable individual associations to accomplish more than they would have on their own. Often, there really is strength in numbers. 14 Association LEADERSHIP | January/February 2008
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