Association Leadership - January/February 2008 - (Page 16) cover story: alliance building planning, TSAE staff serves as the Seven years ago, the groups realized of Texas brought funding capacity, management firm and the net profits they were holding competing events additional staff and their own are divided by all three groups. and vying for the same audience and volunteers to the table.” Sometimes education can play a exhibitors. They agreed to form an The benefits of the combined effort dual role, as in the case of the Texas alliance to combine their trade shows have been numerous, as the program Land Title Association and the has been presented by trained Texas Society of Professional speakers across the state and Search for a group that you would Surveyors. Members of each has included distribution of more than 6,000 DVDs for like to be associated with and one that association had worked together in the real estate families to enjoy at home. shares your association’s values and settlement process for many A successful three-way years. However, there was educational partnership you will have the hardest part of the contention on issues dealing includes the Texas Society of relationship out of the way. with the actual closing Association Executives (TSAE) process, which resulted in and local chapters of both misunderstandings. After the International Association agreeing to meet to discuss differences, and create a one-day education/trade of Exhibition Events and Meeting members found viable reasons show event. The parties share in the Professionals International. continued 16 Association LEADERSHIP | January/February 2008
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