Association Leadership - January/February 2008 - (Page 24) 7 Measures of Success Takeaways 1. Members and mission are at the heart of remarkable associations, and member value is the blood that keeps the heart pumping. Remarkable associations never stop being inquisitive about how they can refine and enhance the value they provide Remarkable associations deliver. They continually research member needs, relate those needs to the mission and then develop, adapt and refine products and services. All organizations much deal with setback, failures and crises, but not all of them learn from these events. The remarkable ones don’t become frozen in place or time. They acknowledge their failures, learn from them, make changes or adaptations and move on. 7 MEASURE OF SUCCESS: What Remarkable Associations Do That Others Don’t ASAE and The Center for Association Leadership did this research as a way to compare the nonprofit community to research that was done in the for-profit world by Jim Collins (Good to Great, and Built to Last). The research study is intended to give non-profit CEOs, senior staff and boards of directors knowledge of the subtle and notso-subtle differences that lead to remarkable non-profit organizations. This knowledge will assist non-profit executives in providing strategic direction within their own organizations. 2. Alignment of Products and Services with Mission – offerings are consistent with the organization’s mission, which remains central and unchanging even in the midst of changes in the external environment. Data-Driven Strategies – the organization not only gathers and analyzes information, but also has effective processes for taking action based on what it has learned. Dialogue and Engagement – an internal conversation continually occurs among staff and volunteers about the organization’s direction and priorities. CEO as Broker of Ideas – the CEO facilitates visionar y thinking throughout the organization. Organizational Adaptability – remarkable associations learn from and respond to change; although willing to change, they also know what not to change. Alliance Building – associations that are secure and confident in their own right seek partners and projects that complement their missions and purpose. 3. 2. 4. What are the Seven Measures? After three years of data gathering and analysis, the Measure of Success Task Force identified seven measures that differentiate remarkable associations from their counterparts. No one measure outweighs the others. They all contribute equally to an as to an association’s ability to innovate, grow and thrive over time. The seven measures are: 1. A Customer-Service Culture – A “we’re here to serve you” approach is built into the organizational structure and processes. 5. 3. 6. 7. FINE ART COMES IN MANY FORMS In this case, a hotel. The art of service thrives here as well. Guests are whisked from DFW Airport to an unexpected world of visual stimulation. Stylized contemporary design and European antiques. The art of hospitality. By early November, 94 brilliant new guest rooms will join the 200 newly-renovated guest rooms already in place. Total meeting space, including a larger ballroom and unique 3,000 square-foot outdoor terrace, will have expanded to 15,200 square feet. An experienced staff, skilled in the art of the perfect meeting is waiting for your call. We invite your inquiries at (817) 430-5000 or your visit at www.marriottsolana.com. Shouldn’ your members know Shouldn’t your member s know latest news about the latest news about Texas ernment that aff gover nment that af fects their business? Drive them to your association website with E-Clips from TELICON. Easily create a current news section for your web page. Articles from over 80 news souces plus committee hearing stories, press releases, press conferences, and even policy statements. The news is live and your members trust you to keep them informed. Call 800.888.7596 today for your free trial and Westlake, TX The art of hospitality. E-Clips from TELICON 11:46:11 AM 353804_Texas.indd 1 10/30/07 4:15:18 PM Be informed with 24 Association 347764_Dallas.indd 1 LEADERSHIP | January/February 11/1/07 2008 http://www.telicon.com http://www.marriottsolana.com
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