Association Leadership - January/February 2008 - (Page 5) contents JANUARY/FEBRUARY 2008 VOL. 8, NO. 1 features 14 Association Leadership is published for the Texas Society of Association Executives 3724 Executive Center Drive, Suite 150 Austin, TX 78731 512-444-1974 / Fax: 512-444-5821 www.tsae.org TSAE STAFF Beth Brooks, CAE, President bethbrooks@tsae.org / 512-440-4688 Jonathan Koosmann, Director of Finance jkoosmann@tsae.org Marc Mitchell, Director of Memberships & Marketing mmitchell@tsae.org / 512-444-1974 Linda Rudwick, CMP, Director of Meetings & Communications lrudwick@tsae.org / 512-440-4678 Sonnia Montemayor, Meetings & Membership Coordinator sonnia@tsae.org / 512-444-1974 2008 Magazine Committee William H. McCausland – Chairman; Mary Cranon; William L. Ennis; Ruben Juarez Garcia; Marilyn J. Good; Lucinda Hart, CAE; Keitha Hatfield; Susan P. Hinkley, CAE; Deloras M. Kile, CAE; Jenifer Leans; Ray Lindner; Janet H. Morrow, CAE, CMP; Ginger Nichols, CAE; Lonne Parent-Smith, CMP; Charles Parker; Rissa Potter; TJ Scott, CAE; Timothy J. Weitz, J.D.; Kathy Whatley; Karena White Published by Naylor, LLC 5950 NW 1st Place, Gainesville, FL 32607 800-369-6220 / Fax: 352-331-3525 www.naylor.com Publisher: Kathleen Gardner Editor: Lyle Fitzsimmons Sales Mgr: Pam Dissell Project Mgr: Pam Dissell Marketing: Danielle Joeckel Book Leader: Kathryn Hillgardner Sales Representatives: Nicole Blanton, Heather Locke, Rick McPhee, Norbert Musial, Eric Singer, Keith White, Jamie Williams, Cherie Worley Sales Administration: Marbella Sifontes-Ospino Design & Layout: Kayti Taylor Advertising Art: Effie Monson Association Leadership is published bimonthly by the Texas Society of Association Executives. POSTMASTER: Send address changes to Association Leadership, 3724 Executive Center Drive, Suite 150, Austin, TX 78731. ©2008 Texas Society of Association Executives. ISSN 1086-8291 PUBLISHED DECEMBER 2007/TSE-S0108/6501 Cover Story: Alliance Building Accomplishing more through collaboration 23 24 27 29 34 37 7 Measures of Success Measure 7: Alliance Building 7 Measures of Success: Recap of Series Technology LinkedIn.com provides online business opportunity Ethics: The Passenger’s Bill of Duties By Bruce Weinstein, Ph.D. Association Case Study: With solutions from Joe Polanco, PIA MidAmerica, and Dianne Hughes, CAE. Prepare for Change Redesigned Form 990: a new tool to ensure compliance tsae update 7 President’s Column 11 Homepage 13 60-Second Solutions 39 New Members 41 Community Spotlight 50 Board of Directors in focus 45 47 49 Galveston Index to Advertisers Advertiser.com On The Cover: Porter Garner and Jim Boon, along with 10 students from Stacy Allen Webster’s class at Stephen F. Austin High School, photographed by Griff Smith (slidesmith@sbcglobal.net). Students include (top row, left to right) Sam Suarez, Linda Parker, Julia Schnaiter; (middle row, left to right) Dulce Garcia Martinez, Amber Arellano, Adam Cmiel, Damor Stuckey; (bottom row, left to right) Alyssa Baker, Abigail Chavez and Sam Hertenberger. January/February 2008 | Association LEADERSHIP 5 http://www.tsae.org http://www.naylor.com http://www.naylor.com
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