Association Leadership - May/June 2008 - (Page 11)

TSAE update 60-Second Solutions Quick Information You Can Use NOW Legislative Lobbying Tips ¥ Did you know you can spend $500 in a calendar year on each legislative member? ¥ Legislators can speak at your annual conference but you must have a PAC (political action committee) invite them. During an election cycle, you need to also invite the other candidates. ¥ DonÕt send your campaign contribution to their capital ofÞce. Send it to their campaign address. ¥ If attending a fund-raiser, donÕt give your contribution to the campaign at the event. Attend as a lobbyist, not a contributor. Mail the money, and hand them a letter that states a contribution will be or has been mailed. Source: Donna Davidson, attorney with Potts and Reilly. Selections from her session at the TSAE Govt Relations Learn @ Lunch, March 4. All About Fonts The Þve most popular fonts ever designed (and a bit of trivia for the communications department): Bodoni Mostly used in womenÕs magazines. Came into fashion in the 1700s and enjoyed resurgence in the early 1900s. Caslon Designed in the mid-1700s. The serif typeface appears in both the Declaration of Independence and the Constitution. Garamond Created by type designer Claude Garamond almost 500 years ago. It appears everywhere, from Apple text copy to ads for Abercrombie and Fitch. Marketing 10 dirty (marketing) words According to a white paper by SubscriberMail, an e-mail marketing company, there are more than 100 words and terms you should AVOID using in e-mail subject lines. Here are 10 of them: Act now Amazing Buy Click here Discount Free Limited time Only Opportunity Satisfaction Source: Associations Now, January 2008. Helvetica A sans serif typeface around for about 50 years, also known as Arial in e-mail. Times New Roman Commissioned by the Times of London in 1931, this is the most popular choice for book text. All personal computers come equipped with this font. Source: Real Simple (March 2008). Sending E-mail pictures Know how to compress them? For Microsoft Windows, open the folder containing the photo(s) and highlight the one(s) you want to send. Then look to the left under the File and Folder Task menu. You will see ÒE-mail the selected item.Ó Click on that. Windows will give you an option to make your photos smaller before sending them using. Source: December “O” magazine. May/June 2008 | Association LEADERSHIP 11

Table of Contents Feed for the Digital Edition of Association Leadership - May/June 2008

Association Leadership - May/June 2008 Contents President’s Column Homepage 60-Second Solutions Cover Feature: Associations As a Profession Positivity: Key to Retaining Young Talent Perspectives Association Case Study TSAE Annual Conference TSAE's Newest CAEs New Members Community Spotlight Grand Membership Campaign Committee Thank-yous Austin Dallas/Fort Worth Index to Advertisers Advertiser.com The Lighter Side of Associations- New Feature

Association Leadership - May/June 2008

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