Association Leadership - September/October 2007 - (Page 5)

contents SEPTEMBER/OCTOBER 2007 VOL. 7, NO. 5 features 13 Association Leadership is published for the Texas Society of Association Executives 3724 Executive Center Drive, Suite 150 Austin, TX 78731 512-444-1974 / Fax: 512-444-5821 www.tsae.org TSAE STAFF Beth Brooks, CAE, President bethbrooks@tsae.org / 512-440-4688 Jonathan Koosmann, Director of Finance jkoosmann@tsae.org Marc Mitchell, Director of Memberships & Marketing mmitchell@tsae.org / 512-444-1974 Linda Rudwick, CMP, Director of Meetings & Communications lrudwick@tsae.org / 512-440-4678 Sonnia Montemayor, Meetings & Membership Coordinator sonnia@tsae.org / 512-444-1974 Katherine Sauser, Communications Intern intern@tsae.org / 512-444-1974 2007 Magazine Committee Marilyn J. Good - Chair; Willie Chapman, CAE; William (Bill) L. Ennis; Lynn Fisher, CMP; Susan Greenberg, CMP, CASE; Keitha Hatfield; Lisa Jackson, CMP, CAE; Bill McCausland; Janet H. Morrow, CMP; Stephen Nold; Lonne Parent Smith, CMP; Rissa Potter; TJ Scott, CAE Published by Naylor, LLC 5950 NW 1st Place, Gainesville, FL 32607 800-369-6220 / Fax: 352-331-3525 www.naylor.com Publisher: Kathleen Hillgardner Editor: Lyle Fitzsimmons Project Manager: Pam Dissell Sales Manager: Jim Dielschneider Marketing & Research Associate: Danielle Van Doren Sales Team Leader: Kathryn Hillgardner Sales Representatives: Eric Singer, Jamie Williams, Karen Coley-Cannon, Mike Calfee, Norbert Musial, Rick McPhee Sales Administration: Marbella Sifontes-Ospino Layout and Pagination: Kayti Taylor Advertising Art: Elaine Connell Association Leadership is published bimonthly by the Texas Society of Association Executives. POSTMASTER: Send address changes to Association Leadership, 3724 Executive Center Drive, Suite 150, Austin, TX 78731. ©2007 Texas Society of Association Executives. ISSN 1086-8291 PUBLISHED SEPTEMBER 2007/TSE-S0507/6354 An Interview with TSAE’s New Chairman Jim Boon, CAE, Executive Director, Texas Exes By Lyle Fitzsimmons, Naylor LLC 16 19 22 25 27 31 35 37 39 TSAE’s Newest Board Members Bios of newcomers Mark L. Jones, John M. Sharbaugh and David VanDelinder 7 Measures of Success: Measure 5: CEO as a Broker of Ideas Association Case Study: Diversity on the Board With solutions from John M. Sharbaugh, Executive Director/CEO, Texas Society of Certified Public Accountants; and Eve Becker-Doyle, Executive Director, National Athletic Trainers Association Assessing Your Association: Texas Nursery and Landscape Association One association, hoping to attract new members and stay relevant, is voluntarily setting up its own outside assessment – and rewriting the rules for self-improvement By Marianne Kunkel, Naylor LLC TSAE’s Annual Golf Tournament A photo collection from the sold-out June 13 event at Onion Creek in Austin Between the Covers Book Reviews: Strengthsfinder 2.0 and The 4-Hour Workweek By Keitha Hatfield Now Online at TSAE.org – Association Leadership magazine The Texas Society of Association Executives and Naylor LLC are pleased to announce an exciting new option for reading TSAE’s magazine Getting Found Through Web Searches Main things you can do to improve search engine results – including proper site-coding, outside-site links and optimization of content By Reid Goldsborough “I Survived a Year on a Committee!” Tips for maximizing the experience and productivity of association committees and task forces By Eric Westover and Bob Harris, CAE tsae update 7 Chairman’s Column 9 Homepage 11 60-Second Solutions 41 New Members 42 Community Spotlight 50 Board of Directors in focus 45 San Antonio 47 Mississippi Gulf Coast 48 Index to Advertisers On the Cover: New TSAE Chairman Jim Boon, CAE, photographed by Griff Smith (slidesmith@sbcglobal.net) September/October 2007 | Association LEADERSHIP 5 http://www.tsae.org http://www.naylor.com

Table of Contents Feed for the Digital Edition of Association Leadership - September/October 2007

Contents Chairman's Column Homepage 60-Second Solutions An Interview with TSAE’s New Chairman TSAE’s Newest Board Members 7 Measures of Success Association Case Study: Diversity on the Board Assessing Your Association: Texas Nursery and Landscape Association TSAE's Annual Golf Tournament Between the Covers Now Online at TSAE.org – Association Leadership Magazine Getting Found Through Web Searches “I Survived a Year on a Committee!” New Members Community Spotlight San Antonio Mississippi Gulf Coast Index to Advertisers Board of Directors

Association Leadership - September/October 2007

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