Association Leadership - November/December 2007 - (Page 5)

contents NOVEMBER/DECEMBER 2007 VOL. 7, NO. 6 features 12 Association Leadership is published for the Texas Society of Association Executives 3724 Executive Center Drive, Suite 150 Austin, TX 78731 512-444-1974 / Fax: 512-444-5821 www.tsae.org TSAE STAFF Beth Brooks, CAE, President bethbrooks@tsae.org / 512-440-4688 Jonathan Koosmann, Director of Finance jkoosmann@tsae.org Marc Mitchell, Director of Memberships & Marketing mmitchell@tsae.org / 512-444-1974 Linda Rudwick, CMP, Director of Meetings & Communications lrudwick@tsae.org / 512-440-4678 Sonnia Montemayor, Meetings & Membership Coordinator sonnia@tsae.org / 512-444-1974 2007 Magazine Committee Marilyn J. Good - Chair; Willie Chapman, CAE; William (Bill) L. Ennis; Lynn Fisher, CMP; Susan Greenberg, CMP, CASE; Keitha Hatfield; Lisa Jackson, CMP, CAE; Bill McCausland; Janet H. Morrow, CMP; Stephen Nold; Lonne Parent Smith, CMP; Rissa Potter; TJ Scott, CAE Published by Naylor, LLC 5950 NW 1st Place, Gainesville, FL 32607 800-369-6220 / Fax: 352-331-3525 www.naylor.com Publisher: Kathleen Gardner Editor: Lyle Fitzsimmons Sales Mgr: Pam Dissell Project Mgr: Pam Dissell Marketing: Danielle Joeckel Book Leader: Kathryn Hillgardner Sales Representatives: Heather Locke, Norbert Musial, Eric Singer, Jamie Williams Sales Administration: Marbella Sifontes-Ospino Design & Layout: Kayti Taylor Advertising Art: Reanne Dawson Association Leadership is published bimonthly by the Texas Society of Association Executives. POSTMASTER: Send address changes to Association Leadership, 3724 Executive Center Drive, Suite 150, Austin, TX 78731. ©2007 Texas Society of Association Executives. ISSN 1086-8291 PUBLISHED NOVEMBER 2007/TSE-S0607/6423 TSAE Annual Meeting and Educational Conference 12 Award Winners 13 Event Sponsors 14 Conference Highlights Adaptability During Difficult Times/Reinvented Associations After governmental and technological changes nationwide, association leaders are seeking creative ways to not only survive, but to stand on their own. By Marianne Kunkel, Naylor, LLC 18 21 24 26 29 7 Measures of Success: Organizational Adaptability Measure Six: A Review of Organizational Adaptability and Management Methods Crisis Calling What to do when the spotlight is on your association, and not in a good way. By Vicki Gervickas Association Case Study: Who is Minding the Store – External Factors With solutions from Phil Amodeo, Executive Director, Texas Lathing & Plastering Contractors Association; and Kate Thornberry Hill, CAE, Executive Director, Texas Association of Staffing. Between the Covers Book Reviews By Keitha Hatfield tsae update 7 Chairman’s Column 9 Homepage 11 60-Second Solutions 31 New Members 33 Community Spotlight 38 Board of Directors in focus 35 El Paso 36 Index to Advertisers/Advertisers.com On The Cover: Collection of photos from TSAE Annual Meeting and Educational Conference, held at The Woodlands, Texas. November/December 2007 | Association LEADERSHIP 5 http://www.tsae.org http://www.naylor.com

Table of Contents Feed for the Digital Edition of Association Leadership - November/December 2007

Association Leadership - November/December 2007 Contents Chairman’s Column Homepage 60-Second Solutions TSAE Annual Meeting and Educational Conference Award Winners Event Sponsors Conference Highlights Adaptability During Difficult Times/Reinvented Associations 7 Measures of Success: Organizational Adaptability Crisis Calling Association Case Study: Who is Minding the Store – External Factors Between the Covers New Members Community Spotlight El Paso Index to Advertisers/Advertisers.com Board of Directors

Association Leadership - November/December 2007

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