Communications Crossroads - Fall 2007 - (Page 17)

COVER STORY OZKAN BELIEVES THAT THERE’S MUCH TO BE DONE IN DELIVERING INTERNATIONAL PROGRAMMING WITHIN THE U.S. HE SAYS, “THERE ARE 10,000 INTERNATIONAL CHANNELS IN THE U.S., THERE ARE ONLY ABOUT 400 INTERNATIONAL THAT ARE AVAILABLE.” Like others, Squadron noted that this is a market that is not terribly concerned with price. It’s increasingly easy to deliver niche programming to an audience that’s happy to pay for it, he says. “Some of the ethnic programming that has been offered to date—like the package that Dish offers—shows that they prize very highly the ability to stay close to home. This is one service that an ethnic community is willing to pay for.” NeuLion is another player in this market. They offer, in collaboration with Africast, about 30 African channels, and note that the US Census reports 1.2 million Africans and 36.6 million African-Americans living in the U.S. They also offer a Hawaiian lineup, through Hawaii IPTV, and “the ﬁ rst and only Chinese IPTV service” through an agreement with KyLinTV. We can’t predict the future, but we can help you manage it. 333533 Hickory Tech Billing, Customer Management & OSS 1/2v Are expanded voice or IP services a key component of your growth strategy? Advice to Telecoms Ozkan of Home2US points out that it’s a mistake to offer interchangeable content that doesn’t help you differentiate yourself from competitors. He advises that those interested in entering this business “look at the market, look at the content, and try to do a gap analysis.” Further, he offers a reminder of the bigger picture: “It’s not just numbers we also have a social role, helping these immigrant families assimilate into the country, while seeing familiar programs from the home country.” Talk to us about a solution designed and scaled for the future of your business. Call 877-974-8325 Online demo: www.IS.HickoryTech.com 333533_hickory.indd 1 Fall 2007 COMMUNICATIONS CROSSROADS 3:21:27 PM 5/31/07 17

Table of Contents Feed for the Digital Edition of Communications Crossroads - Fall 2007

Up Front Contents TeleBites Cover Story: The World at Your Doorstep Business Advantages: Reaching Out to the Fast-Growing Hispanic Market Technology Today: Ideas from Foreign Telecoms You Should Consider Industry Calendar Index to Advertisers People Straight Talk

Communications Crossroads - Fall 2007

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