Virginia Human Resources Today - Summer 2008 - (Page 30)

Hold On To Great Employees Offer beneﬁts based on demographics: A younger workforce is interested in time off while an older workforce values retirement options. Take the perspective of Chief Security Ofﬁcer at Cisco Systems, John Stewart. “Cisco hugely embraces the idea that employees can also do personal business in work hours, because so many employees are doing work in their personal hours. Provided their work objectives are met, their personal and work lives will be more harmonious,” said Steward. SHRM notes top actions that many organizations are taking: • Train managers to respond to generational differences • Plan actively for succession of key managers • Invest in training to boost skills • Foster a better work/life balance • Offer options that attract generations X and Y • Invest in “intelligent recruiting” Call in the Recruitment Experts Many companies enlist the expertise of specialists. “Technology has completely changed the way we help businesses ﬁ nd and hold onto talented candidates,” says Jimi Gibson of Bernard Hodes Group, a worldwide HR advertising and recruitment agency with a branch in Richmond, Va. “Interactive solutions move candidates through prescreening and on-boarding more quickly, and can even track new hires to see where retention techniques could be improved.” From niche-related and regional sites, to e-mail marketing, virtual postcards, Google and Yahoo word searches and tagged banners, the candidate search is becoming ever more targeted and creative. Studies also show it’s important to stay in touch with candidates from the moment they show interest in a company, which recruiters can now do through automation. Ford Motor Company recently launched a dynamic e-mail campaign inviting candidates to a job conference, providing beneﬁts information and sending congratulatory messages to the family members of new hires. At the very least, companies need a strong online presence with a userfriendly Web site, ideally with built-in tracking for site analysis and metrics gathering. With 97 percent of candidates searching online, career Web sites must be a destination of choice, or great candidates will surf away for something better. The war for talent has no end in sight, but companies have some powerful tools to give them a ﬁghting chance. And the time to use them is now. VISIT OUR BOOTH AT THIS YEAR’S STATE CONFERENCE IN RICHMOND. • All reports are completed within 24 to 48 hours • Completed reports are color coded to a pass or fail based on your organization’s hiring standards • Customizable packaging to meet your organization’s speciﬁc needs • Automated FCRA compliance tools allow OneSource to keep your organization within compliance • Dedicated customer service representatives to answer questions immediately 12 North Braddock Street Winchester, VA 22601 ph.: 540.450.2250 fx.: 540.450.2254 info@OneSourceScreening.com 30 Genevieve Roberts is Managing Principal for the Titan Group, LLC in Richmond, Va. 383156_oneSource.indd 1 Virginia Human Resources Today 7/22/08 5:53:27 PM Summer 2008

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Virginia Human Resources Today - Summer 2008 Contents 2008 State Council Officers and Directors President’s Message: Treasure Hunt Hire the Best, Keep the Best Legalislative Update: Legislative Roundup 2008 Conference and Expo Preview Virginia Universities Score Big at the Southerst Regional HR Games! Retention: A Strategic Approach The Top Ten Best Practices for Retention Employee Recognition and Retention Tactics for Winning the Talent War Your SHRM Southeast Regional Team Index to Advertisers Advertisers.com

Virginia Human Resources Today - Summer 2008

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