Western Independent Banker - January/February 2008 - (Page Cover2) “61% of online users find their bank account online.” F IRSTBranch, the fully-managed e-marketing system for community banks, is proven to achieve phenomenal results for institutions of all sizes — commercial or retail. And, until now, it's remained the closelyguarded secret of the most successful community bank executives. We translate your bricks and mortar branch into an online presence — from website development and secure SAS70 Type II hosting to traffic-driving Search Engine Optimization and geo-targeted Pay Per Click advertising management. And we don’t stop there. We manage the entire program for you — consulting with you monthly, improving the program regularly, and working with your marketing team to ensure you’re getting the deposit and loan-gathering success you deserve. And success is all that matters. Your website should deliver at least one and one-half times the results of your average branch. And we’re not talking about visits or sessions, rather, metrics that matter to you as a banker: funded account applications (business or retail), acquisition costs, and lead generation. After all, just building and hosting a website is entry-level. These days, a community bank's website must serve as a dynamic online sales tool and not a static product brochure. The big boys care about results. Banks like Washington Mutual have their websites firmly in control of their marketing teams, and are opening new checking accounts online every two and one-half minutes accordingly. To reclaim your customers and core deposits, insist on a web provider who deeply understands marketing and community banks. "We had to have a meeting with the staff to discuss how we were going to handle the unexpected volume!" - Jeff Davis Bank To demonstrate our dedication to your bottom line, we've tied our fee structure to your success. FIRSTBranch online applications and leads are priced at a fraction of standard ABA account acquisition costs. Even if we deliver no new accounts or leads online in a given month, the only out of pocket expense is a nominal monthly fee — less than a run-of-the-mill web host. This success-based pricing is the reason we can confidently say that with First ROI, your results come first. Begin gathering customers online now. Over 300 community financial institutions have relied on First ROI for their traditional or interactive marketing initiatives. And for good reason — we deliver results. Turn off what isn’t working and turn to the team of community bank online marketing experts at First ROI. Visit the website or call the number below today. Visit firstroi.com/wib or call (512) 349-4216. http://www.firstroi.com/wib
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