Western Independent Banker - March/April 2008 - (Page 4) Contents March/April 2008 inform. educate. connect. Banker Published for: Western Independent Bankers 601 Montgomery Street, Suite 1200 San Francisco, CA 94111 Phone: (415) 352-2323 Fax: (415) 352-2314 info@wib.org www.wib.org Editor in Chief Nancy P. Jennings Published by: Western Independent Western Independent Banker is the official publication of Western Independent Bankers. A Message from the President & CEO 8 The Forest Through the Trees 10 The Value of Making Smart, Long-Term Decisions Differentiating Your Bank Through the Five Senses 13 51st Annual Conference for Bank Presidents, Senior Officers and Directors 14 Building Franchise Value 18 Transition Your Asset/Liability Mix and Increase Your Product Per Relationship Ratio Deposit Gathering 22 Building the Balance Sheet Profitability in Today’s Tough Environment Steps to Determine ROI on a Successful Brand 23 Want to Improve Customer Loyalty? 24 It May All Hinge on Your Checking Account Service Managing the Change Your Bank Needs to Grow 26 Ten No-Fail Strategies to Create Profit-Rich Growth 27 Niche Banking 28 A Silver Bullet for Building Franchise Value Rethinking ROI 30 Planning to Make the Most of Technology Investments Using The Reserve’s On-Balance-Sheet Sweep to Their Advantage 31 WIB Banks Share Their Success Stories WIB Calendar 34 Welcome New Members 36 Index to Advertisers 36 advertiser.com 36 Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Tel: (800) 369-6220 or (352) 332-1252 Fax: (352) 331-3525 www.naylor.com Publisher: Catherine Upton Project Manager: Tracy Tompkins Editor: Dale Kuska Marketing Associate: Heather McCole Advertising Representatives: Josh Alexander, Scott Marsh, Patricia Nolin, Doug Pratt Layout and Pagination: Cal Harding Advertising Art: Aaron Harper PUBLISHED FEBRUARY 2008/ WIB-S0208/7160 The contents of Western Independent Banker are, and remain, the property of Western Independent Bankers. ©2008, Western Independent Bankers. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. We ste r n Inde pendent Bank e r is published bimonthly. For information on contributing articles to Western Independent Banker, please contact Editor in Chief, Nancy Jennings, nancyj@ wib.org. To advertise, contact Tracy Tompkins, ttompkins@naylor.com. 4 www.wib.org Western Independent Banker http://www.wib.org http://www.wib.org http://www.naylor.com http://www.wib.org
Table of Contents Feed for the Digital Edition of Western Independent Banker - March/April 2008 Western Independent Banker - March/April 2008 Contents A Message from the President & CEO The Forest Through the Trees Differentiating Your Bank Through the Five Senses 51st Annual Conference for Bank Presidents, Senior Officers and Directors Building Franchise Value Deposit Gathering Steps to Determine ROI on a Successful Brand Want to Improve Customer Loyalty? Managing the Change Your Bank Needs to Grow Ten No-Fail Strategies to Create Profit-Rich Growth Niche Banking Rethinking ROI Using The Reserve’s On-Balance-Sheet Sweep to Their Advantage WIB Calendar Welcome New Members Index to Advertisers Advertiser.com Western Independent Banker - March/April 2008 Western Independent Banker - March/April 2008 - Western Independent Banker - March/April 2008 (Page Cover1) Western Independent Banker - March/April 2008 - Western Independent Banker - March/April 2008 (Page Cover2) Western Independent Banker - March/April 2008 - Western Independent Banker - March/April 2008 (Page 3) Western Independent Banker - March/April 2008 - Contents (Page 4) Western Independent Banker - March/April 2008 - Contents (Page 5) Western Independent Banker - March/April 2008 - Contents (Page 6) Western Independent Banker - March/April 2008 - Contents (Page 7) Western Independent Banker - March/April 2008 - A Message from the President & CEO (Page 8) Western Independent Banker - March/April 2008 - A Message from the President & CEO (Page 9) Western Independent Banker - March/April 2008 - The Forest Through the Trees (Page 10) Western Independent Banker - March/April 2008 - The Forest Through the Trees (Page 11) Western Independent Banker - March/April 2008 - The Forest Through the Trees (Page 12) Western Independent Banker - March/April 2008 - Differentiating Your Bank Through the Five Senses (Page 13) Western Independent Banker - March/April 2008 - 51st Annual Conference for Bank Presidents, Senior Officers and Directors (Page 14) Western Independent Banker - March/April 2008 - 51st Annual Conference for Bank Presidents, Senior Officers and Directors (Page 15) Western Independent Banker - March/April 2008 - 51st Annual Conference for Bank Presidents, Senior Officers and Directors (Page 16) Western Independent Banker - March/April 2008 - 51st Annual Conference for Bank Presidents, Senior Officers and Directors (Page 17) Western Independent Banker - March/April 2008 - Building Franchise Value (Page 18) Western Independent Banker - March/April 2008 - Building Franchise Value (Page 19) Western Independent Banker - March/April 2008 - Building Franchise Value (Page 20) Western Independent Banker - March/April 2008 - Building Franchise Value (Page 21) Western Independent Banker - March/April 2008 - Deposit Gathering (Page 22) Western Independent Banker - March/April 2008 - Steps to Determine ROI on a Successful Brand (Page 23) Western Independent Banker - March/April 2008 - Want to Improve Customer Loyalty? (Page 24) Western Independent Banker - March/April 2008 - Want to Improve Customer Loyalty? (Page 25) Western Independent Banker - March/April 2008 - Managing the Change Your Bank Needs to Grow (Page 26) Western Independent Banker - March/April 2008 - Ten No-Fail Strategies to Create Profit-Rich Growth (Page 27) Western Independent Banker - March/April 2008 - Niche Banking (Page 28) Western Independent Banker - March/April 2008 - Niche Banking (Page 29) Western Independent Banker - March/April 2008 - Rethinking ROI (Page 30) Western Independent Banker - March/April 2008 - Using The Reserve’s On-Balance-Sheet Sweep to Their Advantage (Page 31) Western Independent Banker - March/April 2008 - Using The Reserve’s On-Balance-Sheet Sweep to Their Advantage (Page 32) Western Independent Banker - March/April 2008 - Using The Reserve’s On-Balance-Sheet Sweep to Their Advantage (Page 33) Western Independent Banker - March/April 2008 - WIB Calendar (Page 34) Western Independent Banker - March/April 2008 - WIB Calendar (Page 35) Western Independent Banker - March/April 2008 - Advertiser.com (Page 36) Western Independent Banker - March/April 2008 - Advertiser.com (Page 37) Western Independent Banker - March/April 2008 - Advertiser.com (Page 38) Western Independent Banker - March/April 2008 - Advertiser.com (Page Cover3) Western Independent Banker - March/April 2008 - Advertiser.com (Page Cover4)
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